CommercialsPop PromosShort Films    UKInternational
Best Cereal
'Luke Littler'
7 March 2024 30s
A Littler goes a long way.
by Andrew MacGregor

At the time of writing, darts player Luke Littler is too young to vote, buy and drink alcohol in a bar, get a tattoo, or purchase an 18 rated film. What he can do is reach the PDC World Championship final, win the Players Championship, and star in a commercial for Best Cereal. 17 is such a tricky age, right?

The brand know that Littler does his talking on the oche, so spare him any cringeworthy dialogue or bants (DAVID needs a shower after typing that word). Instead, he eats a bowl of the advertised cereal and hits three bullseyes in a row without looking. The mug that says 'Damn, I make 17 look good' is a neat easter egg.

Product Category: Cereals

Territory: UK


production
After Party
Director: RVBBERDUCK
Producer: James Byfield
DOP: Calum Yeats
Prod Design: Benny Casey
Editor: RVBBERDUCK
vfx
We Are Covert
Colourist: Nigel Tadyanehondo
Starring: Luke Littler

  Best Cereal - 'Luke Littler'


Best Cereal
'Luke Littler'
7 March 2024 30s

A Littler goes a long way.

At the time of writing, darts player Luke Littler is too young to vote, buy and drink alcohol in a bar, get a tattoo, or purchase an 18 rated film. What he can do is reach the PDC World Championship final, win the Players Championship, and star in a commercial for Best Cereal. 17 is such a tricky age, right?

The brand know that Littler does his talking on the oche, so spare him any cringeworthy dialogue or bants (DAVID needs a shower after typing that word). Instead, he eats a bowl of the advertised cereal and hits three bullseyes in a row without looking. The mug that says 'Damn, I make 17 look good' is a neat easter egg.

Product Category: Cereals

Territory: UK


production
After Party
Director: RVBBERDUCK
Producer: James Byfield
DOP: Calum Yeats
Prod Design: Benny Casey
Editor: RVBBERDUCK
vfx
We Are Covert
Colourist: Nigel Tadyanehondo
Starring: Luke Littler

Best Cereal 7 March 2024
'Luke Littler' 30s

A Littler goes a long way.

by Andrew MacGregor

At the time of writing, darts player Luke Littler is too young to vote, buy and drink alcohol in a bar, get a tattoo, or purchase an 18 rated film. What he can do is reach the PDC World Championship final, win the Players Championship, and star in a commercial for Best Cereal. 17 is such a tricky age, right?

The brand know that Littler does his talking on the oche, so spare him any cringeworthy dialogue or bants (DAVID needs a shower after typing that word). Instead, he eats a bowl of the advertised cereal and hits three bullseyes in a row without looking. The mug that says 'Damn, I make 17 look good' is a neat easter egg.

Product Category: Cereals

Territory: UK


production
After Party
Director: RVBBERDUCK
Producer: James Byfield
DOP: Calum Yeats
Prod Design: Benny Casey
Editor: RVBBERDUCK
vfx
We Are Covert
Colourist: Nigel Tadyanehondo
Starring: Luke Littler