Throughout her new song, 'I'm the Drama', Bebe Rexha sings: "There's a silence only I/I was born to break." After a recent run-in with Lufthansa at Munich Airport, expect the American to pull no punches from now on. Whether she does so in English, Albanian, or a combination of the two is uncertain.

What is clear is that Rexha's self-confidence knows no bounds. How about "I'm the drum and I'm the bass" or "Born to be, had to be the drama"? Her spoken word delivery of the chorus makes you sit up straight and pay attention, whether you like the twist or not.

Her main character energy is converted by director Jak Payne into a promo that ticks plenty of post-'Brat' boxes. As that particular summer draws to a close, consider the rabble roused.

Product Category: Promos

Territory: UK

by Andrew MacGregor

Throughout her new song, 'I'm the Drama', Bebe Rexha sings: "There's a silence only I/I was born to break." After a recent run-in with Lufthansa at Munich Airport, expect the American to pull no punches from now on. Whether she does so in English, Albanian, or a combination of the two is uncertain.

What is clear is that Rexha's self-confidence knows no bounds. How about "I'm the drum and I'm the bass" or "Born to be, had to be the drama"? Her spoken word delivery of the chorus makes you sit up straight and pay attention, whether you like the twist or not.

Her main character energy is converted by director Jak Payne into a promo that ticks plenty of post-'Brat' boxes. As that particular summer draws to a close, consider the rabble roused.

Product Category: Promos

Territory: UK