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Barclays
'XR Games'
1 February 2024 30s
Rated XR.
by Andrew MacGregor

2023 saw the release of critical and commercial hits like 'The Legend of Zelda: Tears of the Kingdom', 'Baldur's Gate 3', and 'Alan Wake II'. It also saw mass layoffs in the video games industry, with 2024 already off to a shitty start. XR Games, a development studio based in Leeds, hope to avoid any fatal blows.

CEO Bobby Thandi stars in this Barclays Business commercial, both in the flesh and as an in-game character (of course he's an elite spaceman with access to a jet pack and a grappling hook). Thandi claims that the bank's specialist staff and knowledge of the sector give XR Games the edge... though a real-life 'rosebud' would be even better!

Product Category: Banks

Territory: UK


agency
Bartle Bogle Hegarty
CD: Neil Clarke / Jay Phillips
Creative: Phil Holbrook / Stuart Royall
Producer: Kreepa Naisbitt
production
All of Us Here
Director: Ewan Jones Morris
Producer: Isabella Parish
DOP: Dan Lowe
Animation Director: Gary Levesque / Milli

  Barclays - 'XR Games'


Barclays
'XR Games'
1 February 2024 30s

Rated XR.

2023 saw the release of critical and commercial hits like 'The Legend of Zelda: Tears of the Kingdom', 'Baldur's Gate 3', and 'Alan Wake II'. It also saw mass layoffs in the video games industry, with 2024 already off to a shitty start. XR Games, a development studio based in Leeds, hope to avoid any fatal blows.

CEO Bobby Thandi stars in this Barclays Business commercial, both in the flesh and as an in-game character (of course he's an elite spaceman with access to a jet pack and a grappling hook). Thandi claims that the bank's specialist staff and knowledge of the sector give XR Games the edge... though a real-life 'rosebud' would be even better!

Product Category: Banks

Territory: UK


agency
Bartle Bogle Hegarty
CD: Neil Clarke / Jay Phillips
Creative: Phil Holbrook / Stuart Royall
Producer: Kreepa Naisbitt
production
All of Us Here
Director: Ewan Jones Morris
Producer: Isabella Parish
DOP: Dan Lowe
Animation Director: Gary Levesque / Milli

Barclays 1 February 2024
'XR Games' 30s

Rated XR.

by Andrew MacGregor

2023 saw the release of critical and commercial hits like 'The Legend of Zelda: Tears of the Kingdom', 'Baldur's Gate 3', and 'Alan Wake II'. It also saw mass layoffs in the video games industry, with 2024 already off to a shitty start. XR Games, a development studio based in Leeds, hope to avoid any fatal blows.

CEO Bobby Thandi stars in this Barclays Business commercial, both in the flesh and as an in-game character (of course he's an elite spaceman with access to a jet pack and a grappling hook). Thandi claims that the bank's specialist staff and knowledge of the sector give XR Games the edge... though a real-life 'rosebud' would be even better!

Product Category: Banks

Territory: UK


agency
Bartle Bogle Hegarty
CD: Neil Clarke / Jay Phillips
Creative: Phil Holbrook / Stuart Royall
Producer: Kreepa Naisbitt
production
All of Us Here
Director: Ewan Jones Morris
Producer: Isabella Parish
DOP: Dan Lowe
Animation Director: Gary Levesque / Milli