CommercialsPop PromosShort Films    UKInternational
B & Q
'Something's Building'
7 March 2024 40s
Tune in, tool up.
by Andrew MacGregor

B&Q are the latest brand to get the ITV Proudly Presents treatment. The broadcaster tee up the return of 'You Can Do It' with a 40" construction project led by Caswell Coggins, whose cast wield drills, saws, hammers, paint brushes, and safety goggles with gusto. "Something's building," the narrator says, but what?

It's not the Great Wall of China, but it's a well-made panel that should please B&Q, ITV, and anyone who loves the smell of sawdust in the morning. Such a tie-up shows the DIY retailer want as many eyes on them as possible, followed by as many people in the aisles as possible.

Product Category: DIY Retailers

Territory: UK


agency
ITV Creative
CD: Alex Mathieson
Creative: Tom Hall
Producer: Simon Sanderson
production
ITV Creative
Director: Caswell Coggins (Dark Energy)
director agent
Dark Energy
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
Marshall Street Editors
Editor: Toby Conway-Hughes
sound
Grand Central
Sound: Munzie Thind

  B & Q - 'Something's Building'


B & Q
'Something's Building'
7 March 2024 40s

Tune in, tool up.

B&Q are the latest brand to get the ITV Proudly Presents treatment. The broadcaster tee up the return of 'You Can Do It' with a 40" construction project led by Caswell Coggins, whose cast wield drills, saws, hammers, paint brushes, and safety goggles with gusto. "Something's building," the narrator says, but what?

It's not the Great Wall of China, but it's a well-made panel that should please B&Q, ITV, and anyone who loves the smell of sawdust in the morning. Such a tie-up shows the DIY retailer want as many eyes on them as possible, followed by as many people in the aisles as possible.

Product Category: DIY Retailers

Territory: UK


agency
ITV Creative
CD: Alex Mathieson
Creative: Tom Hall
Producer: Simon Sanderson
production
ITV Creative
Director: Caswell Coggins (Dark Energy)
director agent
Dark Energy
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
Marshall Street Editors
Editor: Toby Conway-Hughes
sound
Grand Central
Sound: Munzie Thind

B & Q 7 March 2024
'Something's Building' 40s

Tune in, tool up.

by Andrew MacGregor

B&Q are the latest brand to get the ITV Proudly Presents treatment. The broadcaster tee up the return of 'You Can Do It' with a 40" construction project led by Caswell Coggins, whose cast wield drills, saws, hammers, paint brushes, and safety goggles with gusto. "Something's building," the narrator says, but what?

It's not the Great Wall of China, but it's a well-made panel that should please B&Q, ITV, and anyone who loves the smell of sawdust in the morning. Such a tie-up shows the DIY retailer want as many eyes on them as possible, followed by as many people in the aisles as possible.

Product Category: DIY Retailers

Territory: UK


agency
ITV Creative
CD: Alex Mathieson
Creative: Tom Hall
Producer: Simon Sanderson
production
ITV Creative
Director: Caswell Coggins (Dark Energy)
director agent
Dark Energy
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
Marshall Street Editors
Editor: Toby Conway-Hughes
sound
Grand Central
Sound: Munzie Thind