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BBC
'It's Your Election'
20 June 2024 50s
Your election awaits.
by Andrew MacGregor

The BBC already had a busy summer lined up before Rishi Sunak announced a general election. Euro 2024, Wimbledon, the Olympic and Paralympic Games… that is a lot of content to dish out. Now they need to make a flurry of policies, debates, and controversies digestible for all... even if some of it leaves a bitter aftertaste.

They set the tone with a commercial directed by Billy Boyd Cape, who bids to make the election as grounded and as real as possible. There's nary a graph, pie chart, or swingometer to be seen here—instead, we have a tactile montage where issues can be touched by constituents, not touched upon by fickle politicians.

That's why a bottle of milk has "Your Shopping", a hospital tag says "Your operation", and a baby's blanket reads "Your future". The broadcaster encourage viewers to take ownership of this election, lest the wrong party sells everyone down the river.

Product Category: TV Stations

Territory: UK


agency
BBC Creative
ECD: Rasmus Smith Bech
CD: Nina Beyers / Steve Wakelam
Snr Producer: Ken Rodrigues
Producer: Holly Marsella
production
Academy Films
Director: Billy Boyd Cape
Producer: Juliette Harris
DOP: David Bird
editing
tenthree
Editor: Liam Bachler
vfx
Black Kite Studios
color
Black Kite Studios
Colourist: Richard Fearon
sound
Soundtree
Sound: Jack Patterson

  BBC - 'It's Your Election'


BBC
'It's Your Election'
20 June 2024 50s

Your election awaits.

The BBC already had a busy summer lined up before Rishi Sunak announced a general election. Euro 2024, Wimbledon, the Olympic and Paralympic Games… that is a lot of content to dish out. Now they need to make a flurry of policies, debates, and controversies digestible for all... even if some of it leaves a bitter aftertaste.

They set the tone with a commercial directed by Billy Boyd Cape, who bids to make the election as grounded and as real as possible. There's nary a graph, pie chart, or swingometer to be seen here—instead, we have a tactile montage where issues can be touched by constituents, not touched upon by fickle politicians.

That's why a bottle of milk has "Your Shopping", a hospital tag says "Your operation", and a baby's blanket reads "Your future". The broadcaster encourage viewers to take ownership of this election, lest the wrong party sells everyone down the river.

Product Category: TV Stations

Territory: UK


agency
BBC Creative
ECD: Rasmus Smith Bech
CD: Nina Beyers / Steve Wakelam
Snr Producer: Ken Rodrigues
Producer: Holly Marsella
production
Academy Films
Director: Billy Boyd Cape
Producer: Juliette Harris
DOP: David Bird
editing
tenthree
Editor: Liam Bachler
vfx
Black Kite Studios
color
Black Kite Studios
Colourist: Richard Fearon
sound
Soundtree
Sound: Jack Patterson

BBC 20 June 2024
'It's Your Election' 50s

Your election awaits.

by Andrew MacGregor

The BBC already had a busy summer lined up before Rishi Sunak announced a general election. Euro 2024, Wimbledon, the Olympic and Paralympic Games… that is a lot of content to dish out. Now they need to make a flurry of policies, debates, and controversies digestible for all... even if some of it leaves a bitter aftertaste.

They set the tone with a commercial directed by Billy Boyd Cape, who bids to make the election as grounded and as real as possible. There's nary a graph, pie chart, or swingometer to be seen here—instead, we have a tactile montage where issues can be touched by constituents, not touched upon by fickle politicians.

That's why a bottle of milk has "Your Shopping", a hospital tag says "Your operation", and a baby's blanket reads "Your future". The broadcaster encourage viewers to take ownership of this election, lest the wrong party sells everyone down the river.

Product Category: TV Stations

Territory: UK


agency
BBC Creative
ECD: Rasmus Smith Bech
CD: Nina Beyers / Steve Wakelam
Snr Producer: Ken Rodrigues
Producer: Holly Marsella
production
Academy Films
Director: Billy Boyd Cape
Producer: Juliette Harris
DOP: David Bird
editing
tenthree
Editor: Liam Bachler
vfx
Black Kite Studios
color
Black Kite Studios
Colourist: Richard Fearon
sound
Soundtree
Sound: Jack Patterson