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| Apples to lambs | |
| by Melissa Roberts | |
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There’s nothing sheepish about this spot for Australian Lamb, as Max Barden confidently directs a parody of classic Apple ads. The Monkey’s creative is sharp, positioning the humble lamb chop as the ultimate social device, by taking product features that are often highlighted in tech advertising, and giving them a good dose of satirical seasoning. The standout characteristics of lamb being presented include its ability to facilitate ‘unlimited talk’ around the barbie (BBQ), and being available in ‘one megabite’. Its ‘memory capacity’ is also praised, with one meat devotee whispering to themselves that they’ll ‘always have capacity for this memory’. The production design is clearly based on the ubiquitous tech brand’s visual style, but is pared back to let the comedy shine through. It’s not the ad’s purpose, but in addition to promoting one of the Australian farming industry’s outputs, it provides some perspective on the way in which tech has become so unsettlingly integrated into our lives. The normality of our smartphones having become an extension of our arms is made to seem absurd, by the oddness of seeing glassy-eyed humans holding onto pieces of meat throughout the ad, with no apparent intention of ever being parted from them.
Product Category: Meat
Territory: Australia
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Australian Lamb - 'Introducing the Ultimate Social Device'
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| Australian Lamb
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| 'Introducing the Ultimate Social Device' |
| 19 September 2024
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30s |
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Apples to lambs |
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There’s nothing sheepish about this spot for Australian Lamb, as Max Barden confidently directs a parody of classic Apple ads. The Monkey’s creative is sharp, positioning the humble lamb chop as the ultimate social device, by taking product features that are often highlighted in tech advertising, and giving them a good dose of satirical seasoning. The standout characteristics of lamb being presented include its ability to facilitate ‘unlimited talk’ around the barbie (BBQ), and being available in ‘one megabite’. Its ‘memory capacity’ is also praised, with one meat devotee whispering to themselves that they’ll ‘always have capacity for this memory’. The production design is clearly based on the ubiquitous tech brand’s visual style, but is pared back to let the comedy shine through. It’s not the ad’s purpose, but in addition to promoting one of the Australian farming industry’s outputs, it provides some perspective on the way in which tech has become so unsettlingly integrated into our lives. The normality of our smartphones having become an extension of our arms is made to seem absurd, by the oddness of seeing glassy-eyed humans holding onto pieces of meat throughout the ad, with no apparent intention of ever being parted from them.
Product Category: Meat
Territory: Australia
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| Australian Lamb
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19 September 2024 |
| 'Introducing the Ultimate Social Device'
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|
30s |
|
Apples to lambs |
by Melissa Roberts |
|
There’s nothing sheepish about this spot for Australian Lamb, as Max Barden confidently directs a parody of classic Apple ads. The Monkey’s creative is sharp, positioning the humble lamb chop as the ultimate social device, by taking product features that are often highlighted in tech advertising, and giving them a good dose of satirical seasoning. The standout characteristics of lamb being presented include its ability to facilitate ‘unlimited talk’ around the barbie (BBQ), and being available in ‘one megabite’. Its ‘memory capacity’ is also praised, with one meat devotee whispering to themselves that they’ll ‘always have capacity for this memory’. The production design is clearly based on the ubiquitous tech brand’s visual style, but is pared back to let the comedy shine through. It’s not the ad’s purpose, but in addition to promoting one of the Australian farming industry’s outputs, it provides some perspective on the way in which tech has become so unsettlingly integrated into our lives. The normality of our smartphones having become an extension of our arms is made to seem absurd, by the oddness of seeing glassy-eyed humans holding onto pieces of meat throughout the ad, with no apparent intention of ever being parted from them.
Product Category: Meat
Territory: Australia
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