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Asda
'Take Summer Seriously'
20 May 2024 30s
The beach perfectionist.
by Jason Stone

This commercial should start with a trigger warning as it’s a brilliantly observed piece of comedy which will remind many viewers of a familiar experience. After all, which of us hasn’t endured an overbearing companion determined to find the perfect spot on a beach?

Director Freddie Waters mainly points his camera at the victims rather than the perpetrator of this behaviour, and - by doing so - manages to make sure we see the funny side without losing touch with the genuine annoyance provoked by Mr Know-It-All.

Product Category: Supermarkets

Territory: UK


agency
Havas London
CCO: Vicki Maguire
ECD: Dan Cole
Creative: Hollie Iles / Aly Marx-Blackwell / Sasha Midgley / Frank Ginger / Shay Reading
Producer: Elle Francis-Kent
production
Pulse Films
Director: Freddie Waters
Producer: Nicola Dempsey
DOP: Benjamin Kračun
editing
Work Editorial
Editor: Rachael Spann
vfx
Rascal
sound
No.8
Sound: Sam Robson

  Asda - 'Take Summer Seriously'


Asda
'Take Summer Seriously'
20 May 2024 30s

The beach perfectionist.

This commercial should start with a trigger warning as it’s a brilliantly observed piece of comedy which will remind many viewers of a familiar experience. After all, which of us hasn’t endured an overbearing companion determined to find the perfect spot on a beach?

Director Freddie Waters mainly points his camera at the victims rather than the perpetrator of this behaviour, and - by doing so - manages to make sure we see the funny side without losing touch with the genuine annoyance provoked by Mr Know-It-All.

Product Category: Supermarkets

Territory: UK


agency
Havas London
CCO: Vicki Maguire
ECD: Dan Cole
Creative: Hollie Iles / Aly Marx-Blackwell / Sasha Midgley / Frank Ginger / Shay Reading
Producer: Elle Francis-Kent
production
Pulse Films
Director: Freddie Waters
Producer: Nicola Dempsey
DOP: Benjamin Kračun
editing
Work Editorial
Editor: Rachael Spann
vfx
Rascal
sound
No.8
Sound: Sam Robson

Asda 20 May 2024
'Take Summer Seriously' 30s

The beach perfectionist.

by Jason Stone

This commercial should start with a trigger warning as it’s a brilliantly observed piece of comedy which will remind many viewers of a familiar experience. After all, which of us hasn’t endured an overbearing companion determined to find the perfect spot on a beach?

Director Freddie Waters mainly points his camera at the victims rather than the perpetrator of this behaviour, and - by doing so - manages to make sure we see the funny side without losing touch with the genuine annoyance provoked by Mr Know-It-All.

Product Category: Supermarkets

Territory: UK


agency
Havas London
CCO: Vicki Maguire
ECD: Dan Cole
Creative: Hollie Iles / Aly Marx-Blackwell / Sasha Midgley / Frank Ginger / Shay Reading
Producer: Elle Francis-Kent
production
Pulse Films
Director: Freddie Waters
Producer: Nicola Dempsey
DOP: Benjamin Kračun
editing
Work Editorial
Editor: Rachael Spann
vfx
Rascal
sound
No.8
Sound: Sam Robson