CommercialsPop PromosShort Films    UKInternational
Arsenal FC
'Global Gooners'
2 May 2024 53s
Batwoman begins.
by Andrew MacGregor

Baseball is the most popular team sport in Japan, but not everyone wants to emulate Ichiro Suzuki, Shohei Ohtani, Hideki Matsui, et al. Take the star of this Emirates/Arsenal commercial—a young woman who'd rather eat noodles or play a claw machine than practice.

Her peers swing away like Joaquin Phoenix in 'Signs', but she struggles to muster the energy. She's better with her feet than a bat anyway, as demonstrated by a super fantasy sequence that swaps baseball for keepy-uppy. The way she rips off her varsity jacket to reveal an Arsenal shirt is lovely.

She's the kind of fan Emirates want to help watch the team in the flesh with the Global Gooners campaign. Expect an extra big cheer if Takehiro Tomiyasu plays.

Product Category: Sportswear

Territory: UK



production
Stink
Director: Katie Lambert
Producer: Rosie Brear
EP: Jon Chads
DOP: Asumi Sako
editing
The Assembly Rooms
Editor: Tamara Ishida
color
Electric Theatre Collective
Colourist: Andi Chu
sound
Factory Studios
Sound: Josh Campbell

  Arsenal FC - 'Global Gooners'


Arsenal FC
'Global Gooners'
2 May 2024 53s

Batwoman begins.

Baseball is the most popular team sport in Japan, but not everyone wants to emulate Ichiro Suzuki, Shohei Ohtani, Hideki Matsui, et al. Take the star of this Emirates/Arsenal commercial—a young woman who'd rather eat noodles or play a claw machine than practice.

Her peers swing away like Joaquin Phoenix in 'Signs', but she struggles to muster the energy. She's better with her feet than a bat anyway, as demonstrated by a super fantasy sequence that swaps baseball for keepy-uppy. The way she rips off her varsity jacket to reveal an Arsenal shirt is lovely.

She's the kind of fan Emirates want to help watch the team in the flesh with the Global Gooners campaign. Expect an extra big cheer if Takehiro Tomiyasu plays.

Product Category: Sportswear

Territory: UK



production
Stink
Director: Katie Lambert
Producer: Rosie Brear
EP: Jon Chads
DOP: Asumi Sako
editing
The Assembly Rooms
Editor: Tamara Ishida
color
Electric Theatre Collective
Colourist: Andi Chu
sound
Factory Studios
Sound: Josh Campbell

Arsenal FC 2 May 2024
'Global Gooners' 53s

Batwoman begins.

by Andrew MacGregor

Baseball is the most popular team sport in Japan, but not everyone wants to emulate Ichiro Suzuki, Shohei Ohtani, Hideki Matsui, et al. Take the star of this Emirates/Arsenal commercial—a young woman who'd rather eat noodles or play a claw machine than practice.

Her peers swing away like Joaquin Phoenix in 'Signs', but she struggles to muster the energy. She's better with her feet than a bat anyway, as demonstrated by a super fantasy sequence that swaps baseball for keepy-uppy. The way she rips off her varsity jacket to reveal an Arsenal shirt is lovely.

She's the kind of fan Emirates want to help watch the team in the flesh with the Global Gooners campaign. Expect an extra big cheer if Takehiro Tomiyasu plays.

Product Category: Sportswear

Territory: UK



production
Stink
Director: Katie Lambert
Producer: Rosie Brear
EP: Jon Chads
DOP: Asumi Sako
editing
The Assembly Rooms
Editor: Tamara Ishida
color
Electric Theatre Collective
Colourist: Andi Chu
sound
Factory Studios
Sound: Josh Campbell