CommercialsPop PromosShort Films    UKInternational
Apple iPhone
'Swoop'
6 February 2024 30s
A mischief of magpie.
by Jason Stone

Swooping magpies are no laughing matter but you can depend on the Australians to see the funny side of anything and in this excellent commercial for Apple, director Tom Noakes manages to extract a healthy slice of entertainment from the zoological phenomenon faced by many of his compatriots during the nesting season.

Given iPhones' sophisticated ability to identify the particular difficulty you might be having, it's something of a surprise the young protagonist's phone doesn't alert her with a message reading "you appear to be being attacked by a fucking magpie, do you need assistance?" But perhaps the ability of the phone to merely survive is sufficiently impressive.

Music: Apashe & Flux Pavilion – Fracture (ft. Joey Valence & Brae)

Product Category: Mobile Phones

Territory: Australia



Director: Tom Noakes (Business Club Royale)
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

sound
MassiveMusic

  Apple iPhone - 'Swoop'


Apple iPhone
'Swoop'
6 February 2024 30s

A mischief of magpie.

Swooping magpies are no laughing matter but you can depend on the Australians to see the funny side of anything and in this excellent commercial for Apple, director Tom Noakes manages to extract a healthy slice of entertainment from the zoological phenomenon faced by many of his compatriots during the nesting season.

Given iPhones' sophisticated ability to identify the particular difficulty you might be having, it's something of a surprise the young protagonist's phone doesn't alert her with a message reading "you appear to be being attacked by a fucking magpie, do you need assistance?" But perhaps the ability of the phone to merely survive is sufficiently impressive.

Music: Apashe & Flux Pavilion – Fracture (ft. Joey Valence & Brae)

Product Category: Mobile Phones

Territory: Australia



Director: Tom Noakes (Business Club Royale)
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

sound
MassiveMusic

Apple iPhone 6 February 2024
'Swoop' 30s

A mischief of magpie.

by Jason Stone

Swooping magpies are no laughing matter but you can depend on the Australians to see the funny side of anything and in this excellent commercial for Apple, director Tom Noakes manages to extract a healthy slice of entertainment from the zoological phenomenon faced by many of his compatriots during the nesting season.

Given iPhones' sophisticated ability to identify the particular difficulty you might be having, it's something of a surprise the young protagonist's phone doesn't alert her with a message reading "you appear to be being attacked by a fucking magpie, do you need assistance?" But perhaps the ability of the phone to merely survive is sufficiently impressive.

Music: Apashe & Flux Pavilion – Fracture (ft. Joey Valence & Brae)

Product Category: Mobile Phones

Territory: Australia



Director: Tom Noakes (Business Club Royale)
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

sound
MassiveMusic