Not one but two referendums on gender and family are to be held in Ireland on 8 March 2024. That's why An Coimisiún Toghcháin [the Electoral Commission] have released three light-hearted commercials about voter registration nice and early.
The ads from BBDO Dublin and director Tiny Bullet demonstrate what happens when people let others speak for them. Thus, a vegetarian is forced to have a burger, sausage, and fish supper; a woman has a blonde perm thrust upon her; and a middle-aged couple must go on holiday to Antarctica.
We love how one passer-by makes a bad hair day even worse and says: "She'll wait for the next one, driver." If viewers wish to avoid such aggravation on a political scale, they should check the register post-haste.
Product Category: Public Information Films