CommercialsPop PromosShort Films    UKInternational
Amazon
'Media Envy (DC)'
13 June 2024 1 min 33s
Zings and roundabouts.
by Andrew MacGregor

The product at the heart of this Amazons Ads commercial could be a laundry detergent, an energy drink, or lube for all we know. What we do know is that Zing drives a marketer (played by Tim Downie of 'Geek Girl' and 'Toast of London' fame) to despair.

He thinks he's nailed the launch campaign for another product, Zang, only to watch Zing take over the whole media landscape. Commercials, magazines, neon signs, 24/7 news channels… whatever Zing is, there is no escape from it. Downie's performance is a tragicomic study in professional resentment.

By the time he attends an industry awards ceremony, he's already tried to eat his phone, battered his recycling bin, and considered a, erm, long dip in the pool. Had he enlisted the help of Amazon Ads first, Zang could have been a contender—instead, it's a big fat zero.

Product Category: Internet Based Services

Territory: UK



production
Magna Studios
Director: Sam Pilling
Producer: Julie Sawyer
EP: Davud Karbassioun / James Sorton / Nick Fuller
DOP: Daniel Voldheim
Prod Design: Andy Kelly
service
Twentyfour-Seven
Producer: Lola Ramirez / Nayla Soffita / Ivo van Vollenhoven
1st AD: Julian Richards
editing
Work Editorial
Editor: Stewart Reeves
sound
750MPH
Sound: Sam Ashwell

  Amazon - 'Media Envy (DC)'


Amazon
'Media Envy (DC)'
13 June 2024 1 min 33s

Zings and roundabouts.

The product at the heart of this Amazons Ads commercial could be a laundry detergent, an energy drink, or lube for all we know. What we do know is that Zing drives a marketer (played by Tim Downie of 'Geek Girl' and 'Toast of London' fame) to despair.

He thinks he's nailed the launch campaign for another product, Zang, only to watch Zing take over the whole media landscape. Commercials, magazines, neon signs, 24/7 news channels… whatever Zing is, there is no escape from it. Downie's performance is a tragicomic study in professional resentment.

By the time he attends an industry awards ceremony, he's already tried to eat his phone, battered his recycling bin, and considered a, erm, long dip in the pool. Had he enlisted the help of Amazon Ads first, Zang could have been a contender—instead, it's a big fat zero.

Product Category: Internet Based Services

Territory: UK



production
Magna Studios
Director: Sam Pilling
Producer: Julie Sawyer
EP: Davud Karbassioun / James Sorton / Nick Fuller
DOP: Daniel Voldheim
Prod Design: Andy Kelly
service
Twentyfour-Seven
Producer: Lola Ramirez / Nayla Soffita / Ivo van Vollenhoven
1st AD: Julian Richards
editing
Work Editorial
Editor: Stewart Reeves
sound
750MPH
Sound: Sam Ashwell

Amazon 13 June 2024
'Media Envy (DC)' 1 min 33s

Zings and roundabouts.

by Andrew MacGregor

The product at the heart of this Amazons Ads commercial could be a laundry detergent, an energy drink, or lube for all we know. What we do know is that Zing drives a marketer (played by Tim Downie of 'Geek Girl' and 'Toast of London' fame) to despair.

He thinks he's nailed the launch campaign for another product, Zang, only to watch Zing take over the whole media landscape. Commercials, magazines, neon signs, 24/7 news channels… whatever Zing is, there is no escape from it. Downie's performance is a tragicomic study in professional resentment.

By the time he attends an industry awards ceremony, he's already tried to eat his phone, battered his recycling bin, and considered a, erm, long dip in the pool. Had he enlisted the help of Amazon Ads first, Zang could have been a contender—instead, it's a big fat zero.

Product Category: Internet Based Services

Territory: UK



production
Magna Studios
Director: Sam Pilling
Producer: Julie Sawyer
EP: Davud Karbassioun / James Sorton / Nick Fuller
DOP: Daniel Voldheim
Prod Design: Andy Kelly
service
Twentyfour-Seven
Producer: Lola Ramirez / Nayla Soffita / Ivo van Vollenhoven
1st AD: Julian Richards
editing
Work Editorial
Editor: Stewart Reeves
sound
750MPH
Sound: Sam Ashwell