Artt Brown wants to blow his own trumpet in the best way possible in this melodic commercial from South Africa. He's a jazz musician at the top of his game in the 1950s, a true superstar who punters pay to see and paparazzi wait outside the venue for. Despite his stellar reputation, Brown soon learns the hard way that tastes change.
As the years go by, the electric guitar becomes mightier than the trumpet, jukeboxes trump live entertainment, and boomboxes drown out his music at the touch of a button. By the two-minute mark, Brown is a man out of his time. Yet, just like vinyl, the trumpeter is too good to be silent forever.
Not only does director Sam Coleman deliver a worthy and heartfelt comeback story for investment firm Allan Gray, he makes three-minutes fly by thanks to evocative production design and a velvet soundtrack. It's then suggested that investors could learn a lot from Brown—a man who played the long game as well as his trumpet.
Product Category: Financial Services
Territory: South Africa