CommercialsPop PromosShort Films    UKInternational
Allan Gray
'Give It Time'
30 January 2024 3 mins
The Artt of patience.
by Andrew MacGregor

Artt Brown wants to blow his own trumpet in the best way possible in this melodic commercial from South Africa. He's a jazz musician at the top of his game in the 1950s, a true superstar who punters pay to see and paparazzi wait outside the venue for. Despite his stellar reputation, Brown soon learns the hard way that tastes change.

As the years go by, the electric guitar becomes mightier than the trumpet, jukeboxes trump live entertainment, and boomboxes drown out his music at the touch of a button. By the two-minute mark, Brown is a man out of his time. Yet, just like vinyl, the trumpeter is too good to be silent forever.

Not only does director Sam Coleman deliver a worthy and heartfelt comeback story for investment firm Allan Gray, he makes three-minutes fly by thanks to evocative production design and a velvet soundtrack. It's then suggested that investors could learn a lot from Brown—a man who played the long game as well as his trumpet.

Product Category: Financial Services

Territory: South Africa



Director: Sam Coleman (Darling Films)
Editor: Matthew Swanepoel

  Allan Gray - 'Give It Time'


Allan Gray
'Give It Time'
30 January 2024 3 mins

The Artt of patience.

Artt Brown wants to blow his own trumpet in the best way possible in this melodic commercial from South Africa. He's a jazz musician at the top of his game in the 1950s, a true superstar who punters pay to see and paparazzi wait outside the venue for. Despite his stellar reputation, Brown soon learns the hard way that tastes change.

As the years go by, the electric guitar becomes mightier than the trumpet, jukeboxes trump live entertainment, and boomboxes drown out his music at the touch of a button. By the two-minute mark, Brown is a man out of his time. Yet, just like vinyl, the trumpeter is too good to be silent forever.

Not only does director Sam Coleman deliver a worthy and heartfelt comeback story for investment firm Allan Gray, he makes three-minutes fly by thanks to evocative production design and a velvet soundtrack. It's then suggested that investors could learn a lot from Brown—a man who played the long game as well as his trumpet.

Product Category: Financial Services

Territory: South Africa



Director: Sam Coleman (Darling Films)
Editor: Matthew Swanepoel

Allan Gray 30 January 2024
'Give It Time' 3 mins

The Artt of patience.

by Andrew MacGregor

Artt Brown wants to blow his own trumpet in the best way possible in this melodic commercial from South Africa. He's a jazz musician at the top of his game in the 1950s, a true superstar who punters pay to see and paparazzi wait outside the venue for. Despite his stellar reputation, Brown soon learns the hard way that tastes change.

As the years go by, the electric guitar becomes mightier than the trumpet, jukeboxes trump live entertainment, and boomboxes drown out his music at the touch of a button. By the two-minute mark, Brown is a man out of his time. Yet, just like vinyl, the trumpeter is too good to be silent forever.

Not only does director Sam Coleman deliver a worthy and heartfelt comeback story for investment firm Allan Gray, he makes three-minutes fly by thanks to evocative production design and a velvet soundtrack. It's then suggested that investors could learn a lot from Brown—a man who played the long game as well as his trumpet.

Product Category: Financial Services

Territory: South Africa



Director: Sam Coleman (Darling Films)
Editor: Matthew Swanepoel