CommercialsPop PromosShort Films    UKInternational
Aldi
'The Great Beef Race (DC)'
9 May 2024 60s
On your markups.
by Andrew MacGregor

Much of this entertaining Aldi commercial takes place in SuperMarkup Grocery ("Ask us about our markups!"), where staff raise prices in the blink of an eye. Customers don't stand a chance when these price gun-toting psychopaths are around, especially if they want to buy choice cuts of beef at a reasonable price.

It's a storewide battle of wits that always ends with the sound of gunfire, with bullets replaced by stickers. Vegans and vegetarians may not feel sorry for them, but many other viewers will after a few clicks. Abandon all hope, ye who enter SuperMarkup Grocery.

Aldi, on the other hand, have low prices on beef every day. Note how the colour grade changes between stores, from a drab, Kafkaesque hue to a clean and hopeful tint. As viewers mull the proposition, DAVID's off to demand tighter price gun control laws.

Product Category: Supermarkets

Territory: USA



Director: J J Adler (HunkyDory)
vfx
Finish

  Aldi - 'The Great Beef Race (DC)'


Aldi
'The Great Beef Race (DC)'
9 May 2024 60s

On your markups.

Much of this entertaining Aldi commercial takes place in SuperMarkup Grocery ("Ask us about our markups!"), where staff raise prices in the blink of an eye. Customers don't stand a chance when these price gun-toting psychopaths are around, especially if they want to buy choice cuts of beef at a reasonable price.

It's a storewide battle of wits that always ends with the sound of gunfire, with bullets replaced by stickers. Vegans and vegetarians may not feel sorry for them, but many other viewers will after a few clicks. Abandon all hope, ye who enter SuperMarkup Grocery.

Aldi, on the other hand, have low prices on beef every day. Note how the colour grade changes between stores, from a drab, Kafkaesque hue to a clean and hopeful tint. As viewers mull the proposition, DAVID's off to demand tighter price gun control laws.

Product Category: Supermarkets

Territory: USA



Director: J J Adler (HunkyDory)
vfx
Finish

Aldi 9 May 2024
'The Great Beef Race (DC)' 60s

On your markups.

by Andrew MacGregor

Much of this entertaining Aldi commercial takes place in SuperMarkup Grocery ("Ask us about our markups!"), where staff raise prices in the blink of an eye. Customers don't stand a chance when these price gun-toting psychopaths are around, especially if they want to buy choice cuts of beef at a reasonable price.

It's a storewide battle of wits that always ends with the sound of gunfire, with bullets replaced by stickers. Vegans and vegetarians may not feel sorry for them, but many other viewers will after a few clicks. Abandon all hope, ye who enter SuperMarkup Grocery.

Aldi, on the other hand, have low prices on beef every day. Note how the colour grade changes between stores, from a drab, Kafkaesque hue to a clean and hopeful tint. As viewers mull the proposition, DAVID's off to demand tighter price gun control laws.

Product Category: Supermarkets

Territory: USA



Director: J J Adler (HunkyDory)
vfx
Finish