CommercialsPop PromosShort Films    UKInternational
Aldi
'It's Scanner Time'
28 May 2024 30s
Match attack.
by Andrew MacGregor

Where would adland be without MC Hammer? Since 'U Can't Touch This' came out in 1990, the song has featured in more ads than DAVID’s had hot dinners (he must get someone to repair the oven, at long last). The latest brand to use/abuse the track are Aldi, who mock supermarkets that try to price-match them.

'U Can't Touch This' becomes 'U Can't Match This', sung by a man who rides a golden ostrich and grabs an apple that contains the 2023 Good Housekeeping Food Award for Favourite Supermarket. Said prize was voted for by readers, so you can understand why the brand reckon they're untouchable. "Stop, scanner time!" completes the MC mania.

Product Category: Supermarkets

Territory: UK


agency
McCann Manchester
CCO: Dave Price
ECD: Daniel Noller
Snr Creative: Ben Kaberry
Creative: Lauren Coles / Fareed Athman / Rory Payton Jones / Elliot Lee
Producer: Melissa Bennett
production
Merman
Director: Declan Lowney
Producer: Simon Monhemius
DOP: Benedict Spence (Vision)
editing
Stitch
Editor: Leo King
vfx
The Mill
sound
Wave Studios
Sound: Parv Thind / Tony Rapaccioli

  Aldi - 'It's Scanner Time'


Aldi
'It's Scanner Time'
28 May 2024 30s

Match attack.

Where would adland be without MC Hammer? Since 'U Can't Touch This' came out in 1990, the song has featured in more ads than DAVID’s had hot dinners (he must get someone to repair the oven, at long last). The latest brand to use/abuse the track are Aldi, who mock supermarkets that try to price-match them.

'U Can't Touch This' becomes 'U Can't Match This', sung by a man who rides a golden ostrich and grabs an apple that contains the 2023 Good Housekeeping Food Award for Favourite Supermarket. Said prize was voted for by readers, so you can understand why the brand reckon they're untouchable. "Stop, scanner time!" completes the MC mania.

Product Category: Supermarkets

Territory: UK


agency
McCann Manchester
CCO: Dave Price
ECD: Daniel Noller
Snr Creative: Ben Kaberry
Creative: Lauren Coles / Fareed Athman / Rory Payton Jones / Elliot Lee
Producer: Melissa Bennett
production
Merman
Director: Declan Lowney
Producer: Simon Monhemius
DOP: Benedict Spence (Vision)
editing
Stitch
Editor: Leo King
vfx
The Mill
sound
Wave Studios
Sound: Parv Thind / Tony Rapaccioli

Aldi 28 May 2024
'It's Scanner Time' 30s

Match attack.

by Andrew MacGregor

Where would adland be without MC Hammer? Since 'U Can't Touch This' came out in 1990, the song has featured in more ads than DAVID’s had hot dinners (he must get someone to repair the oven, at long last). The latest brand to use/abuse the track are Aldi, who mock supermarkets that try to price-match them.

'U Can't Touch This' becomes 'U Can't Match This', sung by a man who rides a golden ostrich and grabs an apple that contains the 2023 Good Housekeeping Food Award for Favourite Supermarket. Said prize was voted for by readers, so you can understand why the brand reckon they're untouchable. "Stop, scanner time!" completes the MC mania.

Product Category: Supermarkets

Territory: UK


agency
McCann Manchester
CCO: Dave Price
ECD: Daniel Noller
Snr Creative: Ben Kaberry
Creative: Lauren Coles / Fareed Athman / Rory Payton Jones / Elliot Lee
Producer: Melissa Bennett
production
Merman
Director: Declan Lowney
Producer: Simon Monhemius
DOP: Benedict Spence (Vision)
editing
Stitch
Editor: Leo King
vfx
The Mill
sound
Wave Studios
Sound: Parv Thind / Tony Rapaccioli