CommercialsPop PromosShort Films    UKInternational
Adobe
'Dream Bigger'
7 March 2024 90s
Cloud and proud.
by Andrew MacGregor

Adobe became sponsors of the Women's FA Cup in November, releasing their first ad celebrating this in time for the quarter-finals. The tournament's come a long way from the Mitre Challenge Trophy days, but now is not the time for them or the brand to rest on any laurels.

It kicks off with a chant by supporters of a non-league club: "Wembley is where we wanna be, the greatest team in football history/On the pitch it's clearly destiny, we won't stop till we're at Wembley, Wembley!" They provide the words—Photoshop takes care of the rest.

Director Margot Bowman then incorporates other examples of Creative Cloud software like Illustrator and Express, as the ambition of fans and players alike goes into overdrive. Like a Marseilles turn, it all circles back to the women who started the chant in the first place.

Product Category: Computer Software

Territory: UK



production
Merman
Director: Margot Bowman
Producer: Luke Goodrum
EP: Siobhan Murphy / Spencer Dodd
DOP: Olan Collardy
Prod Design: Bobbie Cousins
1st AD: Alasdair Copland
editing
Nomad
Editor: Jamie O'Donnell
color
Nomad
Colourist: Felipe Szulc
sound
Nomad
Sound: Andy Humphreys

  Adobe - 'Dream Bigger'


Adobe
'Dream Bigger'
7 March 2024 90s

Cloud and proud.

Adobe became sponsors of the Women's FA Cup in November, releasing their first ad celebrating this in time for the quarter-finals. The tournament's come a long way from the Mitre Challenge Trophy days, but now is not the time for them or the brand to rest on any laurels.

It kicks off with a chant by supporters of a non-league club: "Wembley is where we wanna be, the greatest team in football history/On the pitch it's clearly destiny, we won't stop till we're at Wembley, Wembley!" They provide the words—Photoshop takes care of the rest.

Director Margot Bowman then incorporates other examples of Creative Cloud software like Illustrator and Express, as the ambition of fans and players alike goes into overdrive. Like a Marseilles turn, it all circles back to the women who started the chant in the first place.

Product Category: Computer Software

Territory: UK



production
Merman
Director: Margot Bowman
Producer: Luke Goodrum
EP: Siobhan Murphy / Spencer Dodd
DOP: Olan Collardy
Prod Design: Bobbie Cousins
1st AD: Alasdair Copland
editing
Nomad
Editor: Jamie O'Donnell
color
Nomad
Colourist: Felipe Szulc
sound
Nomad
Sound: Andy Humphreys

Adobe 7 March 2024
'Dream Bigger' 90s

Cloud and proud.

by Andrew MacGregor

Adobe became sponsors of the Women's FA Cup in November, releasing their first ad celebrating this in time for the quarter-finals. The tournament's come a long way from the Mitre Challenge Trophy days, but now is not the time for them or the brand to rest on any laurels.

It kicks off with a chant by supporters of a non-league club: "Wembley is where we wanna be, the greatest team in football history/On the pitch it's clearly destiny, we won't stop till we're at Wembley, Wembley!" They provide the words—Photoshop takes care of the rest.

Director Margot Bowman then incorporates other examples of Creative Cloud software like Illustrator and Express, as the ambition of fans and players alike goes into overdrive. Like a Marseilles turn, it all circles back to the women who started the chant in the first place.

Product Category: Computer Software

Territory: UK



production
Merman
Director: Margot Bowman
Producer: Luke Goodrum
EP: Siobhan Murphy / Spencer Dodd
DOP: Olan Collardy
Prod Design: Bobbie Cousins
1st AD: Alasdair Copland
editing
Nomad
Editor: Jamie O'Donnell
color
Nomad
Colourist: Felipe Szulc
sound
Nomad
Sound: Andy Humphreys