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Adidas
'This is the One'
12 February 2024 4 mins 24s
A united love letter.
by Jason Stone

Gary Neville anchors this love letter to his former club Manchester United as he explains the importance of 'This Is the One' by The Stone Roses to everyone at the club. It was when Neville was appointed captain that United adopted the song and he describes how it helped forge a connection between the band and the club... and, for the purposes of this ad, Adidas.

The testimony from current player Marcus Rashford and other luminaries adds to that of Gary Neville, but it's the fans who really get across the importance of the track to those who matter most. Director Charlie Watts strikes a perfect balance between sentimentality and humour, though it could be a little shorter as it's said all it has to say a minute before it ends.

Product Category: Sportswear

Territory: UK



Director: Charlie Watts (Rogue)
editing
OkayStudio
Editor: Charles Gamble
vfx
OkayStudio
color
OkayStudio
Colourist: Katie Dymmock

  Adidas - 'This is the One'


Adidas
'This is the One'
12 February 2024 4 mins 24s

A united love letter.

Gary Neville anchors this love letter to his former club Manchester United as he explains the importance of 'This Is the One' by The Stone Roses to everyone at the club. It was when Neville was appointed captain that United adopted the song and he describes how it helped forge a connection between the band and the club... and, for the purposes of this ad, Adidas.

The testimony from current player Marcus Rashford and other luminaries adds to that of Gary Neville, but it's the fans who really get across the importance of the track to those who matter most. Director Charlie Watts strikes a perfect balance between sentimentality and humour, though it could be a little shorter as it's said all it has to say a minute before it ends.

Product Category: Sportswear

Territory: UK



Director: Charlie Watts (Rogue)
editing
OkayStudio
Editor: Charles Gamble
vfx
OkayStudio
color
OkayStudio
Colourist: Katie Dymmock

Adidas 12 February 2024
'This is the One' 4 mins 24s

A united love letter.

by Jason Stone

Gary Neville anchors this love letter to his former club Manchester United as he explains the importance of 'This Is the One' by The Stone Roses to everyone at the club. It was when Neville was appointed captain that United adopted the song and he describes how it helped forge a connection between the band and the club... and, for the purposes of this ad, Adidas.

The testimony from current player Marcus Rashford and other luminaries adds to that of Gary Neville, but it's the fans who really get across the importance of the track to those who matter most. Director Charlie Watts strikes a perfect balance between sentimentality and humour, though it could be a little shorter as it's said all it has to say a minute before it ends.

Product Category: Sportswear

Territory: UK



Director: Charlie Watts (Rogue)
editing
OkayStudio
Editor: Charles Gamble
vfx
OkayStudio
color
OkayStudio
Colourist: Katie Dymmock