CommercialsPop PromosShort Films    UKInternational
Adidas
'The Adidas Guide to Overcoming Pressure'
23 April 2024 60s
Watch and learn.
by Andrew MacGregor

Adidas reckon more needs to be done to help footballers cope with the modern game. Therefore, the brand have launched 'The Adidas Guide to Overcoming Pressure', a quirky series of films made with streaming platform DAZN, the "global home of women's football".

This instalment features Norway winger Guro Reiten and former Germany midfielder Melanie Leupolz, both used to the weight of expectation at club and international level. Dressed in identical blue tracksuits, they act out some of the most important advice a player can get.

Clever camerawork and neat use of props convey how big challenges can be brought down to size, how calm heads prosper in chaos, and how important it is to "become one with your equipment". Of course, there's more to Leupolz's psychic powers than meets the eye.

Product Category: Sportswear

Territory: UK



production
Bullion
Director: Rawtape
Producer: Suzan Mustafa
EP: James Willis
DOP: Blue Laybourne
editing
Absolute Post
Editor: Tom Higgins
vfx
Absolute Post
Colourist: Juliette Wileman
sound
Absolute Post
Sound: Arge

  Adidas - 'The Adidas Guide to Overcoming Pressure'


Adidas
'The Adidas Guide to Overcoming Pressure'
23 April 2024 60s

Watch and learn.

Adidas reckon more needs to be done to help footballers cope with the modern game. Therefore, the brand have launched 'The Adidas Guide to Overcoming Pressure', a quirky series of films made with streaming platform DAZN, the "global home of women's football".

This instalment features Norway winger Guro Reiten and former Germany midfielder Melanie Leupolz, both used to the weight of expectation at club and international level. Dressed in identical blue tracksuits, they act out some of the most important advice a player can get.

Clever camerawork and neat use of props convey how big challenges can be brought down to size, how calm heads prosper in chaos, and how important it is to "become one with your equipment". Of course, there's more to Leupolz's psychic powers than meets the eye.

Product Category: Sportswear

Territory: UK



production
Bullion
Director: Rawtape
Producer: Suzan Mustafa
EP: James Willis
DOP: Blue Laybourne
editing
Absolute Post
Editor: Tom Higgins
vfx
Absolute Post
Colourist: Juliette Wileman
sound
Absolute Post
Sound: Arge

Adidas 23 April 2024
'The Adidas Guide to Overcoming Pressure' 60s

Watch and learn.

by Andrew MacGregor

Adidas reckon more needs to be done to help footballers cope with the modern game. Therefore, the brand have launched 'The Adidas Guide to Overcoming Pressure', a quirky series of films made with streaming platform DAZN, the "global home of women's football".

This instalment features Norway winger Guro Reiten and former Germany midfielder Melanie Leupolz, both used to the weight of expectation at club and international level. Dressed in identical blue tracksuits, they act out some of the most important advice a player can get.

Clever camerawork and neat use of props convey how big challenges can be brought down to size, how calm heads prosper in chaos, and how important it is to "become one with your equipment". Of course, there's more to Leupolz's psychic powers than meets the eye.

Product Category: Sportswear

Territory: UK



production
Bullion
Director: Rawtape
Producer: Suzan Mustafa
EP: James Willis
DOP: Blue Laybourne
editing
Absolute Post
Editor: Tom Higgins
vfx
Absolute Post
Colourist: Juliette Wileman
sound
Absolute Post
Sound: Arge