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Action Canada
'Ashley & Maggie'
29 September 2024 1 min 50s
Taking on bigots... one by one.
by Jason Stone

This sensitive Canadian film contains an interesting role reversal as a daughter summons the will to speak to her mother about the latter's online activity. Action Canada has made this film in response to the increasing problem of socially conservative radicalisation as Trumpian bigotry is exported across the border from the United States.

The piece, which was directed by Paul Shkordoff, is not explicit about the concerns of the daughter, but it's clear from a conversation she's having with a friend that she's unhappy with views being espoused by her mum, and she is determined to address them.

The framing is sufficiently authentic to make it clear that the coming conversation is not going to be easy, and it is unlikely to lead to an immediate disavowal of the views the daughter wants to challenge. In that sense, it's clear there is no easy fix, and it's important to acknowledge this because it's part of what makes this such a tricky discourse, and it's better to be honest about this.

Nonetheless, as the film makes clear, those who cherish progressiveness have to stand up for it whenever and wherever it is threatened, and if that means risking discord at home then so be it.

Product Category: Lobby Groups

Territory: Canada



production
OPC
Director: Paul Shkordoff
Producer: Jason Aita / Katie Murday / Julius Wieler
EP: Harland Weiss / Donovan M Boden / Isil Gilderdale / Emily Harris
DOP: Bobby Shore
Prod Design: Stephanie Sakaki
Wardrobe: Theo Wheaton

  Action Canada - 'Ashley & Maggie'


Action Canada
'Ashley & Maggie'
29 September 2024 1 min 50s

Taking on bigots... one by one.

This sensitive Canadian film contains an interesting role reversal as a daughter summons the will to speak to her mother about the latter's online activity. Action Canada has made this film in response to the increasing problem of socially conservative radicalisation as Trumpian bigotry is exported across the border from the United States.

The piece, which was directed by Paul Shkordoff, is not explicit about the concerns of the daughter, but it's clear from a conversation she's having with a friend that she's unhappy with views being espoused by her mum, and she is determined to address them.

The framing is sufficiently authentic to make it clear that the coming conversation is not going to be easy, and it is unlikely to lead to an immediate disavowal of the views the daughter wants to challenge. In that sense, it's clear there is no easy fix, and it's important to acknowledge this because it's part of what makes this such a tricky discourse, and it's better to be honest about this.

Nonetheless, as the film makes clear, those who cherish progressiveness have to stand up for it whenever and wherever it is threatened, and if that means risking discord at home then so be it.

Product Category: Lobby Groups

Territory: Canada



production
OPC
Director: Paul Shkordoff
Producer: Jason Aita / Katie Murday / Julius Wieler
EP: Harland Weiss / Donovan M Boden / Isil Gilderdale / Emily Harris
DOP: Bobby Shore
Prod Design: Stephanie Sakaki
Wardrobe: Theo Wheaton

Action Canada 29 September 2024
'Ashley & Maggie' 1 min 50s

Taking on bigots... one by one.

by Jason Stone

This sensitive Canadian film contains an interesting role reversal as a daughter summons the will to speak to her mother about the latter's online activity. Action Canada has made this film in response to the increasing problem of socially conservative radicalisation as Trumpian bigotry is exported across the border from the United States.

The piece, which was directed by Paul Shkordoff, is not explicit about the concerns of the daughter, but it's clear from a conversation she's having with a friend that she's unhappy with views being espoused by her mum, and she is determined to address them.

The framing is sufficiently authentic to make it clear that the coming conversation is not going to be easy, and it is unlikely to lead to an immediate disavowal of the views the daughter wants to challenge. In that sense, it's clear there is no easy fix, and it's important to acknowledge this because it's part of what makes this such a tricky discourse, and it's better to be honest about this.

Nonetheless, as the film makes clear, those who cherish progressiveness have to stand up for it whenever and wherever it is threatened, and if that means risking discord at home then so be it.

Product Category: Lobby Groups

Territory: Canada



production
OPC
Director: Paul Shkordoff
Producer: Jason Aita / Katie Murday / Julius Wieler
EP: Harland Weiss / Donovan M Boden / Isil Gilderdale / Emily Harris
DOP: Bobby Shore
Prod Design: Stephanie Sakaki
Wardrobe: Theo Wheaton