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AXA
'Sustainability'
4 March 2024 85s
Good times, bag times.
by Andrew MacGregor

What would you do if you saw an empty plastic bag in the street? Would you film it like Ricky Fitts in 'American Beauty'? Or would you do Earth a solid and pick up the damn thing? The teenage girl in this AXA commercial would love to do the latter, but the wind has other ideas. Thanks for your help, Mother Nature!

As 'Soft & Tender' by November Ultra plays in the background, the protagonist runs after the red bag like it's her white whale. It's telling that no one else around her tries to pick it up—they either ignore it or brush it aside. This is how you break a Womble's heart.

When the bag gets caught in a basketball hoop, it takes an older man to reach up and help not just the girl, but others like her. The advertised insurer also claim to have our planet's best interests at heart, but viewers must visit a website for the details.

Product Category: Savings

Territory: Switzerland



Director: Matt Smukler (Snapper)

  AXA - 'Sustainability'


AXA
'Sustainability'
4 March 2024 85s

Good times, bag times.

What would you do if you saw an empty plastic bag in the street? Would you film it like Ricky Fitts in 'American Beauty'? Or would you do Earth a solid and pick up the damn thing? The teenage girl in this AXA commercial would love to do the latter, but the wind has other ideas. Thanks for your help, Mother Nature!

As 'Soft & Tender' by November Ultra plays in the background, the protagonist runs after the red bag like it's her white whale. It's telling that no one else around her tries to pick it up—they either ignore it or brush it aside. This is how you break a Womble's heart.

When the bag gets caught in a basketball hoop, it takes an older man to reach up and help not just the girl, but others like her. The advertised insurer also claim to have our planet's best interests at heart, but viewers must visit a website for the details.

Product Category: Savings

Territory: Switzerland



Director: Matt Smukler (Snapper)

AXA 4 March 2024
'Sustainability' 85s

Good times, bag times.

by Andrew MacGregor

What would you do if you saw an empty plastic bag in the street? Would you film it like Ricky Fitts in 'American Beauty'? Or would you do Earth a solid and pick up the damn thing? The teenage girl in this AXA commercial would love to do the latter, but the wind has other ideas. Thanks for your help, Mother Nature!

As 'Soft & Tender' by November Ultra plays in the background, the protagonist runs after the red bag like it's her white whale. It's telling that no one else around her tries to pick it up—they either ignore it or brush it aside. This is how you break a Womble's heart.

When the bag gets caught in a basketball hoop, it takes an older man to reach up and help not just the girl, but others like her. The advertised insurer also claim to have our planet's best interests at heart, but viewers must visit a website for the details.

Product Category: Savings

Territory: Switzerland



Director: Matt Smukler (Snapper)