CommercialsPop PromosShort Films    UKInternational
AIB
'The Questions You Really Care About'
30 May 2024 40s
A quiet place.
by Andrew MacGregor

To say this AIB commercial was understated would be, well, an understatement. A father and daughter are about to look at a house—"the twelfth or thirteenth viewing" he reckons—and both are weary of the hunt. The sooner he gets off the phone to mum, the sooner they can leave the car and, er, get soaked on the way to the house. Good deal, right?

The bank understand how hard this process can be—as children, we draw houses with coloured pencils (just like the ones drawn by the girl); as grown-ups, we must compare mortgage rates and fret about deposits. AIB want to help, not hinder people like these two.

That support leaves father and daughter more room to breathe—more room to ask questions like: "What did you think?" A gentle, cautious smile is the answer, and it rounds off a measured spot that rewards patient viewers.

Product Category: Banks

Territory: Ireland



editing
tenthree
Editor: Owen O'Sullivan

  AIB - 'The Questions You Really Care About'


AIB
'The Questions You Really Care About'
30 May 2024 40s

A quiet place.

To say this AIB commercial was understated would be, well, an understatement. A father and daughter are about to look at a house—"the twelfth or thirteenth viewing" he reckons—and both are weary of the hunt. The sooner he gets off the phone to mum, the sooner they can leave the car and, er, get soaked on the way to the house. Good deal, right?

The bank understand how hard this process can be—as children, we draw houses with coloured pencils (just like the ones drawn by the girl); as grown-ups, we must compare mortgage rates and fret about deposits. AIB want to help, not hinder people like these two.

That support leaves father and daughter more room to breathe—more room to ask questions like: "What did you think?" A gentle, cautious smile is the answer, and it rounds off a measured spot that rewards patient viewers.

Product Category: Banks

Territory: Ireland



editing
tenthree
Editor: Owen O'Sullivan

AIB 30 May 2024
'The Questions You Really Care About' 40s

A quiet place.

by Andrew MacGregor

To say this AIB commercial was understated would be, well, an understatement. A father and daughter are about to look at a house—"the twelfth or thirteenth viewing" he reckons—and both are weary of the hunt. The sooner he gets off the phone to mum, the sooner they can leave the car and, er, get soaked on the way to the house. Good deal, right?

The bank understand how hard this process can be—as children, we draw houses with coloured pencils (just like the ones drawn by the girl); as grown-ups, we must compare mortgage rates and fret about deposits. AIB want to help, not hinder people like these two.

That support leaves father and daughter more room to breathe—more room to ask questions like: "What did you think?" A gentle, cautious smile is the answer, and it rounds off a measured spot that rewards patient viewers.

Product Category: Banks

Territory: Ireland



editing
tenthree
Editor: Owen O'Sullivan