CommercialsPop PromosShort Films    UKInternational
AA
'Shadow'
8 July 2024 30s
It's knot what you think.
by Andrew MacGregor

This AA commercial from agency The Gate and directors Si&Ad is ropey in the best way possible. Shot in black-and-white, the ad sees a motorist distracted by something up ahead late at night. He bumps into the car in front as a result, but that is the least of his concerns.

We doubt the driver of said car even noticed, as she too is transfixed by what Father Ted would call a strange phenomenon. Is it another enormous swirling vortex like the one featured last time out? No, but size does matter as it goes.

What they see on a nearby cliff face is the shadow of a bloke who, er, lets it hang, so to speak. We thought Batman had let his secret weapon out the Batcave for a moment, but then our attention turns to the lighthouse in the distance. You might say the keeper makes light work of his rope.

The monochrome visuals and sense of mystery draw viewers in, only for them to get whacked in the face by a knob joke just innocent enough to keep sensible drivers happy. This campaign has given the AA so much licence to roam, and you can tell they enjoy the ride.

Product Category: Motor Breakdown Services

Territory: UK



production
Academy Films
Director: Si&Ad
Producer: Steve Overs
EP: Simon Cooper
DOP: Jaime Feliu-Torres
Prod Design: Dan Betteridge
1st AD: Jim Cole
Wardrobe: Katie McGoldrick
editing
The Assembly Rooms
Editor: Sam Rice-Edwards
vfx
Absolute Post
VFX Artist: Gustavo Ribeiro
color
Absolute Post
Colourist: Matt Turner
sound
Grand Central
Sound: Gary Turnbull

  AA - 'Shadow'


AA
'Shadow'
8 July 2024 30s

It's knot what you think.

This AA commercial from agency The Gate and directors Si&Ad is ropey in the best way possible. Shot in black-and-white, the ad sees a motorist distracted by something up ahead late at night. He bumps into the car in front as a result, but that is the least of his concerns.

We doubt the driver of said car even noticed, as she too is transfixed by what Father Ted would call a strange phenomenon. Is it another enormous swirling vortex like the one featured last time out? No, but size does matter as it goes.

What they see on a nearby cliff face is the shadow of a bloke who, er, lets it hang, so to speak. We thought Batman had let his secret weapon out the Batcave for a moment, but then our attention turns to the lighthouse in the distance. You might say the keeper makes light work of his rope.

The monochrome visuals and sense of mystery draw viewers in, only for them to get whacked in the face by a knob joke just innocent enough to keep sensible drivers happy. This campaign has given the AA so much licence to roam, and you can tell they enjoy the ride.

Product Category: Motor Breakdown Services

Territory: UK



production
Academy Films
Director: Si&Ad
Producer: Steve Overs
EP: Simon Cooper
DOP: Jaime Feliu-Torres
Prod Design: Dan Betteridge
1st AD: Jim Cole
Wardrobe: Katie McGoldrick
editing
The Assembly Rooms
Editor: Sam Rice-Edwards
vfx
Absolute Post
VFX Artist: Gustavo Ribeiro
color
Absolute Post
Colourist: Matt Turner
sound
Grand Central
Sound: Gary Turnbull

AA 8 July 2024
'Shadow' 30s

It's knot what you think.

by Andrew MacGregor

This AA commercial from agency The Gate and directors Si&Ad is ropey in the best way possible. Shot in black-and-white, the ad sees a motorist distracted by something up ahead late at night. He bumps into the car in front as a result, but that is the least of his concerns.

We doubt the driver of said car even noticed, as she too is transfixed by what Father Ted would call a strange phenomenon. Is it another enormous swirling vortex like the one featured last time out? No, but size does matter as it goes.

What they see on a nearby cliff face is the shadow of a bloke who, er, lets it hang, so to speak. We thought Batman had let his secret weapon out the Batcave for a moment, but then our attention turns to the lighthouse in the distance. You might say the keeper makes light work of his rope.

The monochrome visuals and sense of mystery draw viewers in, only for them to get whacked in the face by a knob joke just innocent enough to keep sensible drivers happy. This campaign has given the AA so much licence to roam, and you can tell they enjoy the ride.

Product Category: Motor Breakdown Services

Territory: UK



production
Academy Films
Director: Si&Ad
Producer: Steve Overs
EP: Simon Cooper
DOP: Jaime Feliu-Torres
Prod Design: Dan Betteridge
1st AD: Jim Cole
Wardrobe: Katie McGoldrick
editing
The Assembly Rooms
Editor: Sam Rice-Edwards
vfx
Absolute Post
VFX Artist: Gustavo Ribeiro
color
Absolute Post
Colourist: Matt Turner
sound
Grand Central
Sound: Gary Turnbull