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AAMI
'Athletes in the Making'
9 July 2024 60s
We all have to start somewhere.
by Andrew MacGregor

This AAMI (Australian Associated Motor Insurers) spot is all about the next generation of athletes—kids who swim in the bath, chuck a frisbee like a discus, or turn a broom handle and forty pounds of kitty litter into a barbell. Practice makes perfect, but it also makes a hell of a mess.

The casualties include windows, TVs, works of art, and even cars (the way a slam dunk turns into a slam dunt on the driveway is spot-on). These moments never make it to the highlights reel like a world record or a last-minute goal, but parents never forget.

It's not so bad for the mum of a future discus champion, however, as she’s covered by the advertised insurer. This makes the wait for her son's real big break easier to bear.

Product Category: Insurance

Territory: Australia



agency production
Hogarth
Producer: Leigh Woodhams
Director: Tim Bullock (Blink)
Editor: Adam Wills
Colourist: Ben Eagleton

  AAMI - 'Athletes in the Making'


AAMI
'Athletes in the Making'
9 July 2024 60s

We all have to start somewhere.

This AAMI (Australian Associated Motor Insurers) spot is all about the next generation of athletes—kids who swim in the bath, chuck a frisbee like a discus, or turn a broom handle and forty pounds of kitty litter into a barbell. Practice makes perfect, but it also makes a hell of a mess.

The casualties include windows, TVs, works of art, and even cars (the way a slam dunk turns into a slam dunt on the driveway is spot-on). These moments never make it to the highlights reel like a world record or a last-minute goal, but parents never forget.

It's not so bad for the mum of a future discus champion, however, as she’s covered by the advertised insurer. This makes the wait for her son's real big break easier to bear.

Product Category: Insurance

Territory: Australia



agency production
Hogarth
Producer: Leigh Woodhams
Director: Tim Bullock (Blink)
Editor: Adam Wills
Colourist: Ben Eagleton

AAMI 9 July 2024
'Athletes in the Making' 60s

We all have to start somewhere.

by Andrew MacGregor

This AAMI (Australian Associated Motor Insurers) spot is all about the next generation of athletes—kids who swim in the bath, chuck a frisbee like a discus, or turn a broom handle and forty pounds of kitty litter into a barbell. Practice makes perfect, but it also makes a hell of a mess.

The casualties include windows, TVs, works of art, and even cars (the way a slam dunk turns into a slam dunt on the driveway is spot-on). These moments never make it to the highlights reel like a world record or a last-minute goal, but parents never forget.

It's not so bad for the mum of a future discus champion, however, as she’s covered by the advertised insurer. This makes the wait for her son's real big break easier to bear.

Product Category: Insurance

Territory: Australia



agency production
Hogarth
Producer: Leigh Woodhams
Director: Tim Bullock (Blink)
Editor: Adam Wills
Colourist: Ben Eagleton