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Xiaomi
'Roll the Ball'
14 November 2023 2 mins 40s
A load of balls.
by Jason Stone

Xiaomi have joined Apple and Samsung in creating a commercial for their mobile phones which has been filmed on the device itself. Director Sébastien Abes has taken the opportunity to make a mini documentary about a young boy's passion for cricket in India. Even without knowing this was filmed on a mobile phone, it is impressive, and adding that information into the mix makes this is good an advert for the director as it is for Xiaomi.

You really wonder how some of it was done. It must've been relatively straightforward to strap the phone to a drone for those overhead shots, but how on earth did they manage to film the sequences which capture the action from the point of view of the rolling ball?

A cameo from Indian cricket legend Sourav Ganguly feels as though it must be mandated by the brand as it is very jarring, but this reservation aside, this is a truly impressive piece of work which demonstrates that Asian markets are very much keeping pace with their Western counterparts.

Product Category: Mobile Phones

Territory: Global



Editor: Sébastien Abès
Colourist: Lydia Lopez
Audio Mix: Pascal Roque

  Xiaomi - 'Roll the Ball'


Xiaomi
'Roll the Ball'
14 November 2023 2 mins 40s

A load of balls.

Xiaomi have joined Apple and Samsung in creating a commercial for their mobile phones which has been filmed on the device itself. Director Sébastien Abes has taken the opportunity to make a mini documentary about a young boy's passion for cricket in India. Even without knowing this was filmed on a mobile phone, it is impressive, and adding that information into the mix makes this is good an advert for the director as it is for Xiaomi.

You really wonder how some of it was done. It must've been relatively straightforward to strap the phone to a drone for those overhead shots, but how on earth did they manage to film the sequences which capture the action from the point of view of the rolling ball?

A cameo from Indian cricket legend Sourav Ganguly feels as though it must be mandated by the brand as it is very jarring, but this reservation aside, this is a truly impressive piece of work which demonstrates that Asian markets are very much keeping pace with their Western counterparts.

Product Category: Mobile Phones

Territory: Global



Editor: Sébastien Abès
Colourist: Lydia Lopez
Audio Mix: Pascal Roque

Xiaomi 14 November 2023
'Roll the Ball' 2 mins 40s

A load of balls.

by Jason Stone

Xiaomi have joined Apple and Samsung in creating a commercial for their mobile phones which has been filmed on the device itself. Director Sébastien Abes has taken the opportunity to make a mini documentary about a young boy's passion for cricket in India. Even without knowing this was filmed on a mobile phone, it is impressive, and adding that information into the mix makes this is good an advert for the director as it is for Xiaomi.

You really wonder how some of it was done. It must've been relatively straightforward to strap the phone to a drone for those overhead shots, but how on earth did they manage to film the sequences which capture the action from the point of view of the rolling ball?

A cameo from Indian cricket legend Sourav Ganguly feels as though it must be mandated by the brand as it is very jarring, but this reservation aside, this is a truly impressive piece of work which demonstrates that Asian markets are very much keeping pace with their Western counterparts.

Product Category: Mobile Phones

Territory: Global



Editor: Sébastien Abès
Colourist: Lydia Lopez
Audio Mix: Pascal Roque