CommercialsPop PromosShort Films    UKInternational
Who Gives A Crap
'Uncrap The World'
9 May 2023 30s
Planet Protecting Paper
by Syd Briscoe

Discussing ethics in advertising is always an interesting affair, as one could argue that the business of persuading people to part with cash for products can quickly become unethical if not handled considerately. DAVID recently chatted about the issue with B.Corp participants, who had illuminating thoughts about responsible behaviour in the industry.

This upbeat commercial from planet-focused toilet paper providers Who Gives A Crap adds another thread to the discussion, as it highlights the brand's recycled, tree-saving offer. An overblown voiceover encourages people to "sit down for what they believe in," and eschew traditional TP in favour of its sustainable, bamboo-fibre cousin.

It's a fun way to draw attention to a product which won't automatically factor into most consumers' thoughts when making greener choices, and presents a simple brand switch as a home run in environmental terms. It's an appealing message in a busy market, as customers struggle to parse what's greenwashing and which brands offer genuinely sustainable credentials.

Product Category: Toilet Paper

Territory: UK


Director: Stefan Hunt (Kode)

  Who Gives A Crap - 'Uncrap The World'

Who Gives A Crap
'Uncrap The World'
9 May 2023 30s

Planet Protecting Paper

Discussing ethics in advertising is always an interesting affair, as one could argue that the business of persuading people to part with cash for products can quickly become unethical if not handled considerately. DAVID recently chatted about the issue with B.Corp participants, who had illuminating thoughts about responsible behaviour in the industry.

This upbeat commercial from planet-focused toilet paper providers Who Gives A Crap adds another thread to the discussion, as it highlights the brand's recycled, tree-saving offer. An overblown voiceover encourages people to "sit down for what they believe in," and eschew traditional TP in favour of its sustainable, bamboo-fibre cousin.

It's a fun way to draw attention to a product which won't automatically factor into most consumers' thoughts when making greener choices, and presents a simple brand switch as a home run in environmental terms. It's an appealing message in a busy market, as customers struggle to parse what's greenwashing and which brands offer genuinely sustainable credentials.

Product Category: Toilet Paper

Territory: UK

Director: Stefan Hunt (Kode)
Who Gives A Crap 9 May 2023
'Uncrap The World' 30s

Planet Protecting Paper

by Syd Briscoe

Discussing ethics in advertising is always an interesting affair, as one could argue that the business of persuading people to part with cash for products can quickly become unethical if not handled considerately. DAVID recently chatted about the issue with B.Corp participants, who had illuminating thoughts about responsible behaviour in the industry.

This upbeat commercial from planet-focused toilet paper providers Who Gives A Crap adds another thread to the discussion, as it highlights the brand's recycled, tree-saving offer. An overblown voiceover encourages people to "sit down for what they believe in," and eschew traditional TP in favour of its sustainable, bamboo-fibre cousin.

It's a fun way to draw attention to a product which won't automatically factor into most consumers' thoughts when making greener choices, and presents a simple brand switch as a home run in environmental terms. It's an appealing message in a busy market, as customers struggle to parse what's greenwashing and which brands offer genuinely sustainable credentials.

Product Category: Toilet Paper

Territory: UK

Director: Stefan Hunt (Kode)