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Westpac
'Greater at Caring'
24 November 2023 30s
Care to care more?
by Andrew MacGregor

New Zealand's post-pandemic hangover has led to fraught discussions about the economy, race, public health, and the cost of living. Westpac, one of NZ's Big Four banks, wish to lighten the mood somewhat with this thirty-second commercial, courtesy of Saatchi & Saatchi New Zealand and director Wade Shotter

"We'd all like to be greater at caring," the narrator says, whether it's about family, friends, neighbours, or strangers. Or how about someone "stuck in a gully with a fractured tibia" (Westpac sponsor the helicopters used by accident and emergency rescue and transport service).

Shotter's vignettes are quirky and likeable, though the standout is a woman dressed as a shrimp at an office party, desperate to escape a dull conversation. She has the bank's sympathy… whether the general population agrees with them is open to question.

Product Category: Banks

Territory: New Zealand



Director: Wade Shotter (Mad Cow)
Editor: Nathan Pickles
Colourist: Matic Prusnik

  Westpac - 'Greater at Caring'


Westpac
'Greater at Caring'
24 November 2023 30s

Care to care more?

New Zealand's post-pandemic hangover has led to fraught discussions about the economy, race, public health, and the cost of living. Westpac, one of NZ's Big Four banks, wish to lighten the mood somewhat with this thirty-second commercial, courtesy of Saatchi & Saatchi New Zealand and director Wade Shotter

"We'd all like to be greater at caring," the narrator says, whether it's about family, friends, neighbours, or strangers. Or how about someone "stuck in a gully with a fractured tibia" (Westpac sponsor the helicopters used by accident and emergency rescue and transport service).

Shotter's vignettes are quirky and likeable, though the standout is a woman dressed as a shrimp at an office party, desperate to escape a dull conversation. She has the bank's sympathy… whether the general population agrees with them is open to question.

Product Category: Banks

Territory: New Zealand



Director: Wade Shotter (Mad Cow)
Editor: Nathan Pickles
Colourist: Matic Prusnik

Westpac 24 November 2023
'Greater at Caring' 30s

Care to care more?

by Andrew MacGregor

New Zealand's post-pandemic hangover has led to fraught discussions about the economy, race, public health, and the cost of living. Westpac, one of NZ's Big Four banks, wish to lighten the mood somewhat with this thirty-second commercial, courtesy of Saatchi & Saatchi New Zealand and director Wade Shotter

"We'd all like to be greater at caring," the narrator says, whether it's about family, friends, neighbours, or strangers. Or how about someone "stuck in a gully with a fractured tibia" (Westpac sponsor the helicopters used by accident and emergency rescue and transport service).

Shotter's vignettes are quirky and likeable, though the standout is a woman dressed as a shrimp at an office party, desperate to escape a dull conversation. She has the bank's sympathy… whether the general population agrees with them is open to question.

Product Category: Banks

Territory: New Zealand



Director: Wade Shotter (Mad Cow)
Editor: Nathan Pickles
Colourist: Matic Prusnik