Had yer Phil.

ITV may have stuck with Phillip Schofield after the Queen's queue scandal, but not We Buy Any Car. After five years of service—shed a tear, if you must—Schofield has been replaced by TikTok star Jeff Obeng (aka Musafa), a man known for his tropical shirt and energetic dance moves. Fingers crossed no footage of him skipping the line emerges!

The ad evokes this effort from 2020, only with a We Buy Any Car branch in the background and a rejigged version of 'Push The Feeling On' by Nightcrawlers. It's a bold change of pace from the Schofield era, obligatory jingle aside, and it may help blow away the cobwebs as viewers readjust to non-festive television.

Product Category: Car Dealerships

Territory: UK

Had yer Phil.

by Andrew MacGregor

ITV may have stuck with Phillip Schofield after the Queen's queue scandal, but not We Buy Any Car. After five years of service—shed a tear, if you must—Schofield has been replaced by TikTok star Jeff Obeng (aka Musafa), a man known for his tropical shirt and energetic dance moves. Fingers crossed no footage of him skipping the line emerges!

The ad evokes this effort from 2020, only with a We Buy Any Car branch in the background and a rejigged version of 'Push The Feeling On' by Nightcrawlers. It's a bold change of pace from the Schofield era, obligatory jingle aside, and it may help blow away the cobwebs as viewers readjust to non-festive television.

Product Category: Car Dealerships

Territory: UK