Driving Drink

A man wanders through various alternate dimensions while holding a pint in this intriguing commercial for Warsteiner. Director Matthäus Bussmann never gives the audience time to rest on their laurels, as the main character steps inside a beer fridge at a bar and never stops moving from there.

Fighting a cloaked figure at a surreal party full of strange guests, casually crushing table tennis while sauntering through a BBQ, encountering a giant woman in the middle of a city - there's a veritable feast of imagery to satisfy every stripe of viewer. The never-spilled and perpetually perfectly poured pint adds a layer of quirky comedy to the action too.

It all takes place in less than a minute, after which the man's friends welcome him back as though he'd never been away. While we'd be suspicious of any drink that sent us on that level of trip, this is a fun and refreshing interpretation of the 'where could the night take you' idea.

Product Category: Craft Beer

Territory: Germany

Driving Drink

by Syd Briscoe

A man wanders through various alternate dimensions while holding a pint in this intriguing commercial for Warsteiner. Director Matthäus Bussmann never gives the audience time to rest on their laurels, as the main character steps inside a beer fridge at a bar and never stops moving from there.

Fighting a cloaked figure at a surreal party full of strange guests, casually crushing table tennis while sauntering through a BBQ, encountering a giant woman in the middle of a city - there's a veritable feast of imagery to satisfy every stripe of viewer. The never-spilled and perpetually perfectly poured pint adds a layer of quirky comedy to the action too.

It all takes place in less than a minute, after which the man's friends welcome him back as though he'd never been away. While we'd be suspicious of any drink that sent us on that level of trip, this is a fun and refreshing interpretation of the 'where could the night take you' idea.

Product Category: Craft Beer

Territory: Germany