|by Syd Briscoe|
Volvo's Oscar effort pays tribute to the people who keep film sets running safely and smoothly behind the scenes. Accompanied by a version of Queen's 'Don't Stop Me Now' as soundtrack, the film turns the spotlight on the tireless efforts of industry professionals to keep their colleagues safe - something the brand also claims to keep at the heart of its ethos.
It's a particularly significant message to deliver at the Oscars, as although much of the discussion about the Rust shooting tragedy outside the industry has been centred around Alec Baldwin's involvement, details continue to come out about poor set conditions and a lack of safety procedures. This spot should serve as a reminder of how vital following such protocols is, as that deadly example of what happens if they aren't remains prominent in viewers' minds.
Product Category: Cars