The ugly truth.

The restraint shown by Viva! in this film supporting animal rights emphasises the horrific power of the illicitly obtained footage of dairy farms in the UK. The shocking conditions borne by cattle at 'zero grazing' facilities sits in stark contrast with the bucolic ideal depicted in so many TV commercials for dairy products.

When watched from start to finish, this film dissolves the cognitive dissonance that stands between us and our next purchase of milk from the supermarket. It's a campaign which will inevitably succeed in the end, but our dependence on dairy in its many forms will make this a long and protracted battle.

Product Category: Lobby Groups

Territory: UK

The ugly truth.

by Jason Stone

The restraint shown by Viva! in this film supporting animal rights emphasises the horrific power of the illicitly obtained footage of dairy farms in the UK. The shocking conditions borne by cattle at 'zero grazing' facilities sits in stark contrast with the bucolic ideal depicted in so many TV commercials for dairy products.

When watched from start to finish, this film dissolves the cognitive dissonance that stands between us and our next purchase of milk from the supermarket. It's a campaign which will inevitably succeed in the end, but our dependence on dairy in its many forms will make this a long and protracted battle.

Product Category: Lobby Groups

Territory: UK