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| Taxing lyrical. | |
| by Jason Stone | |
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Viewers are encouraged to do literally anything but their taxes in this upbeat commercial. A montage of moments both significant (a wedding) and not (an afternoon nap) suggest any activity at all is better than worrying about tax, with the audience assured that the advertised service will take care of it for them. Mort Garson's 'Plantasia' provides a twinkly, unusual soundtrack to up the piece's quirky feel. Director Fiona McGee has somehow achieved a languid feel even though this is brimming with examples of 'not tax' activities... a decision which cleverly emphasises just how much free time will open up to those who take advantage of the advertised service.
Music: Plantasia - Mort Garson
Product Category: Financial Services
Territory: USA
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