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| Knocked off centre. | |
| by Jason Stone | |
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A great special effect has been used in this commercial for Tuborg lager and it makes a group of young people look as though they are off their tits. When a bottle of the advertised beer is tipped on its side, the whole world follows suit, and director Torben Kjelstrup generates a dazzling and disorientating sequence of events on the back of this idea. It's a very striking effect, but one that DAVID is surprised they can get away with, as it really does look as though they are suggesting that those who drink this beer will be discombobulated by it, and nobody is supposed to be encouraged to buy advertising to get drunk.
Product Category: Lagers
Territory: Denmark
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