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| Spring has sprung. | |
| by Andrew MacGregor | |
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Tu's last commercial was only 15" long, but it had enough attitude to brighten up autumn/winter 2022. This ad has the same vigour and soundtrack ('Obxessed' by Fire Choir) as its predecessor, but lasts for 30" instead. Perhaps more hours of daylight in spring and summer encouraged the brand to stay longer. It gives the diverse, multigenerational cast more time to cut loose and show how the brand caters for different demographics. A plain backdrop helps the models and their clothes stand out even more, while lyrics such as "I got a taste and now I have to make ya mine" encapsulate Tu's hopes for the season.
Music: Obxessed - Fire Choir
Product Category: Clothing Retailers
Territory: UK
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