'Tis the season to be
jolly silly, thanks in large part to this Trainline campaign from agency DUDE and director Matthew Swanson. The previous instalment centred around a bloke's friendship with a hairy forest dweller; the follow-up aims to open our minds.
Since there's no need to waste mental bandwidth on train and bus tickets thanks to the advertised app, the protagonist notices more weird and wonderful titbits than ever before, e.g. how a straw can have both one and two holes. A stoner would lose their shit at this revelation.
There are hints of 'Doctor Strange' when she realises that blinking is like "clapping with your eyes", but the pièce de résistance is that pizza is a graph that shows how much pizza is left. It's tremendous fun—so much so that you may forget what the product was in the first place.
Product Category: Train Services