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| Dreamy Destination | |
| by Syd Briscoe | |
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Fiji's unique recipe for happiness is brought into focus in this appealing tourism commercial. The spot opens with a voiceover acknowledging that some may be born into wealth and power... but islanders take their happiness more seriously than any passing material possessions. Philosophical concerns aside, there's plenty for potential travellers to sink their teeth into as crystal clear waters, beach bonfires, and misty mountains offer a variety of gorgeous natural terrain to explore. Director Kyra Bartley demonstrates an innate understanding that the island itself is the destination's biggest selling point, and allows nature to do the talking here. Colourful culture and a welcoming attitude further encourage holidaymakers to return to the island following years of lockdowns and isolation - something which seems particularly attractive as the dreary British winter marches on. Those eager to get away from it all are bound to find something enticing here, whether it's the people or the place - or both - which draws them in.
Product Category: Tourist Boards
Territory: Global
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