CommercialsPop PromosShort Films    UKInternational
Tom MacDonald
'End of the World (ft. John Rich)'
19 March 2023 3 mins 51s

Canadian rapper Tom MacDonald continues to suckle at the alt-right teat on latest track 'End of the World'. The song features a turn from country singer and noted twat John Rich, who campaigns in favour of not teaching children about racism and brands anyone who thinks LGBT education has a place in schools as a 'groomer'.

The popularity of MacDonald's songs in the US is not only concerning from a political perspective, but is fascinating intellectually. He's not saying anything new, revolutionary, or even in a particularly interesting way. It's barely rap by numbers, as he blathers out non-sequiturs about wokeness and the shadow government an AI could probably write better. And yet, he's hugely popular.

The promo presents a similarly confusing mishmash of symbols to those who haven't drunk the conspiracy Kool-Aid - showing aliens abducting cows and people hoarding canned goods, while also seeming to not quite make fun of them via a tinfoil hat joke. It's stupid, it's all deeply stupid, but lots and lots of people are taking it seriously, and that's very concerning.

Product Category: Promos

Territory: UK



Director: Nova Rockafeller
Director: Jared Potter

  Tom MacDonald - 'End of the World (ft. John Rich)'


Tom MacDonald
'End of the World (ft. John Rich)'
19 March 2023 3 mins 51s

Canadian rapper Tom MacDonald continues to suckle at the alt-right teat on latest track 'End of the World'. The song features a turn from country singer and noted twat John Rich, who campaigns in favour of not teaching children about racism and brands anyone who thinks LGBT education has a place in schools as a 'groomer'.

The popularity of MacDonald's songs in the US is not only concerning from a political perspective, but is fascinating intellectually. He's not saying anything new, revolutionary, or even in a particularly interesting way. It's barely rap by numbers, as he blathers out non-sequiturs about wokeness and the shadow government an AI could probably write better. And yet, he's hugely popular.

The promo presents a similarly confusing mishmash of symbols to those who haven't drunk the conspiracy Kool-Aid - showing aliens abducting cows and people hoarding canned goods, while also seeming to not quite make fun of them via a tinfoil hat joke. It's stupid, it's all deeply stupid, but lots and lots of people are taking it seriously, and that's very concerning.

Product Category: Promos

Territory: UK



Director: Nova Rockafeller
Director: Jared Potter

Tom MacDonald 19 March 2023
'End of the World (ft. John Rich)' 3 mins 51s

by Syd Briscoe

Canadian rapper Tom MacDonald continues to suckle at the alt-right teat on latest track 'End of the World'. The song features a turn from country singer and noted twat John Rich, who campaigns in favour of not teaching children about racism and brands anyone who thinks LGBT education has a place in schools as a 'groomer'.

The popularity of MacDonald's songs in the US is not only concerning from a political perspective, but is fascinating intellectually. He's not saying anything new, revolutionary, or even in a particularly interesting way. It's barely rap by numbers, as he blathers out non-sequiturs about wokeness and the shadow government an AI could probably write better. And yet, he's hugely popular.

The promo presents a similarly confusing mishmash of symbols to those who haven't drunk the conspiracy Kool-Aid - showing aliens abducting cows and people hoarding canned goods, while also seeming to not quite make fun of them via a tinfoil hat joke. It's stupid, it's all deeply stupid, but lots and lots of people are taking it seriously, and that's very concerning.

Product Category: Promos

Territory: UK



Director: Nova Rockafeller
Director: Jared Potter