CommercialsPop PromosShort Films    UKInternational
Tissot
'Focus Forward'
23 November 2023 82s
Less talk, more action, please.
by Andrew MacGregor

This Tissot commercial has a lot to say for itself—too much, in fact. DAVID wishes the brand let director Jovan Todorovic's visuals speak for themselves, but they plump for a sub-rap script that almost rhymes viewers to death instead. It may not be as terrible as Vogon poetry, but it's never good when time drags in a watch commercial.

Had Todorovic and his crew been left to their own devices, we’d have a mixed-media jaunt from Square One Underground station to the protagonist's ultimate goal: a red door labelled "Where you want to go". It would have spared us motivational spiel like: "Having a plan is not enough/Sticking to it, that's what is tough."

Product Category: Watches

Territory: UK



production
SMUGGLER
Director: Jovan Todorovic
Producer: Tarquin Glass
EP: Patrick Milling-Smith / Brian Carmody / Lucy Kelly
DOP: Christophe Collette
Prod Design: Bon Walsh
vfx
Black Kite Studios
VFX Lead: Bruno Fukumothi
sound
750MPH
Sound: Lucas Trigg

  Tissot - 'Focus Forward'


Tissot
'Focus Forward'
23 November 2023 82s

Less talk, more action, please.

This Tissot commercial has a lot to say for itself—too much, in fact. DAVID wishes the brand let director Jovan Todorovic's visuals speak for themselves, but they plump for a sub-rap script that almost rhymes viewers to death instead. It may not be as terrible as Vogon poetry, but it's never good when time drags in a watch commercial.

Had Todorovic and his crew been left to their own devices, we’d have a mixed-media jaunt from Square One Underground station to the protagonist's ultimate goal: a red door labelled "Where you want to go". It would have spared us motivational spiel like: "Having a plan is not enough/Sticking to it, that's what is tough."

Product Category: Watches

Territory: UK



production
SMUGGLER
Director: Jovan Todorovic
Producer: Tarquin Glass
EP: Patrick Milling-Smith / Brian Carmody / Lucy Kelly
DOP: Christophe Collette
Prod Design: Bon Walsh
vfx
Black Kite Studios
VFX Lead: Bruno Fukumothi
sound
750MPH
Sound: Lucas Trigg

Tissot 23 November 2023
'Focus Forward' 82s

Less talk, more action, please.

by Andrew MacGregor

This Tissot commercial has a lot to say for itself—too much, in fact. DAVID wishes the brand let director Jovan Todorovic's visuals speak for themselves, but they plump for a sub-rap script that almost rhymes viewers to death instead. It may not be as terrible as Vogon poetry, but it's never good when time drags in a watch commercial.

Had Todorovic and his crew been left to their own devices, we’d have a mixed-media jaunt from Square One Underground station to the protagonist's ultimate goal: a red door labelled "Where you want to go". It would have spared us motivational spiel like: "Having a plan is not enough/Sticking to it, that's what is tough."

Product Category: Watches

Territory: UK



production
SMUGGLER
Director: Jovan Todorovic
Producer: Tarquin Glass
EP: Patrick Milling-Smith / Brian Carmody / Lucy Kelly
DOP: Christophe Collette
Prod Design: Bon Walsh
vfx
Black Kite Studios
VFX Lead: Bruno Fukumothi
sound
750MPH
Sound: Lucas Trigg