|Less talk, more action, please.
This Tissot commercial has a lot to say for itself—too much, in fact. DAVID wishes the brand let director Jovan Todorovic's visuals speak for themselves, but they plump for a sub-rap script that almost rhymes viewers to death instead. It may not be as terrible as Vogon poetry, but it's never good when time drags in a watch commercial.
Had Todorovic and his crew been left to their own devices, we’d have a mixed-media jaunt from Square One Underground station to the protagonist's ultimate goal: a red door labelled "Where you want to go". It would have spared us motivational spiel like: "Having a plan is not enough/Sticking to it, that's what is tough."
Product Category: Watches