Tierra Whack cleans up in this intriguing promo for new track 'Chanel Pit'. The camera stays focused on the Philadelphia rapper throughout the song, tracking her movement as she's put through a car wash backwards.
It's a surprisingly peaceful journey, as the artist remains largely unsullied by her trip... at least until significant amounts of water get involved. Director Alex Lill establishes a bold colour scheme from the jump, tying Whack's red hair into her environment as huge rotating brushes and dryers match her bright tones.
This promo will be an eye-catching introduction to the up and coming talent for many, as buzz around her career (she's been described as the Missy Elliot of this generation in various outlets) continues to grow. It's a great example of a single, strong concept executed with confidence, and proves that bells and whistles aren't always necessary to create an absorbing visual experience.
Product Category: Promos