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Tide |
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'You're Gonna Need More Tide' |
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| Everything everywhere all at once. | |
| by Andrew MacGregor | |
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Laundry detergent makers Tide have a good track record when it comes to brand ambassadors. Previous spokesmen include David Harbour, Charlie Day, and Joe Montana (or a stain that looks like Joe Montana, at least), with Kumail Nanjiani the latest incumbent. The actor gets around in this 45" spot, helped by some nifty VFX and the pull of social media. The 'Welcome to Chippendales' star pops up in a series of dirty videos (no, not those sorts of dirty videos)—ones where ceilings collapse on people, babies are covered in spaghetti, and kids make a mockery of mudguards. A nearby Nanjiani reminds us that these are the situations Tide Power Pods are made for. Even when he gets soaked by a tray of drinks, Nanjiani maintains his composure in a likeable, 'shit happens' kind of way. Both he and the brand know that "it's a mess out there", but why worry when the advertised laundry detergent offers 85% more bang for your buck?
Product Category: Washing Powders / Liquids
Territory: USA
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Tide - 'You're Gonna Need More Tide'
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| Tide
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| 'You're Gonna Need More Tide' |
| 23 March 2023
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45s |
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Everything everywhere all at once. |
|
Laundry detergent makers Tide have a good track record when it comes to brand ambassadors. Previous spokesmen include David Harbour, Charlie Day, and Joe Montana (or a stain that looks like Joe Montana, at least), with Kumail Nanjiani the latest incumbent. The actor gets around in this 45" spot, helped by some nifty VFX and the pull of social media. The 'Welcome to Chippendales' star pops up in a series of dirty videos (no, not those sorts of dirty videos)—ones where ceilings collapse on people, babies are covered in spaghetti, and kids make a mockery of mudguards. A nearby Nanjiani reminds us that these are the situations Tide Power Pods are made for. Even when he gets soaked by a tray of drinks, Nanjiani maintains his composure in a likeable, 'shit happens' kind of way. Both he and the brand know that "it's a mess out there", but why worry when the advertised laundry detergent offers 85% more bang for your buck?
Product Category: Washing Powders / Liquids
Territory: USA
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| Tide
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23 March 2023 |
| 'You're Gonna Need More Tide'
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45s |
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Everything everywhere all at once. |
by Andrew MacGregor |
|
Laundry detergent makers Tide have a good track record when it comes to brand ambassadors. Previous spokesmen include David Harbour, Charlie Day, and Joe Montana (or a stain that looks like Joe Montana, at least), with Kumail Nanjiani the latest incumbent. The actor gets around in this 45" spot, helped by some nifty VFX and the pull of social media. The 'Welcome to Chippendales' star pops up in a series of dirty videos (no, not those sorts of dirty videos)—ones where ceilings collapse on people, babies are covered in spaghetti, and kids make a mockery of mudguards. A nearby Nanjiani reminds us that these are the situations Tide Power Pods are made for. Even when he gets soaked by a tray of drinks, Nanjiani maintains his composure in a likeable, 'shit happens' kind of way. Both he and the brand know that "it's a mess out there", but why worry when the advertised laundry detergent offers 85% more bang for your buck?
Product Category: Washing Powders / Liquids
Territory: USA
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