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| Arrive Alive | |
| by Syd Briscoe | |
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Think! attempts to convince young drivers that rushing isn't everything in this considered commercial. A lad is gripped by FOMO when heading to meet his mates, and speeds up along winding rural roads to disastrous consequences. Directed by Ed Morris, the action flits between the interior of the car and the gathering the young man is missing out on, capturing silly moments of friendship and affection between the group. Taking a little bit longer to get there by driving safely, the piece suggests, is better than not getting there at all. It's a change of pace from previous campaigns, ditching a focus on humour and stylised visuals for something more down to earth and intimate, with a focus on friends urging them to concentrate on making it to the party in one piece.
Product Category: Public Information Films
Territory: UK
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