by Andrew MacGregor
Prefer not to spend three-plus-hours in James Cameron's
'Waterworld' 'Avatar: The Way of Water', but still want a taste of Pandora? Then The Weeknd and director Quentin Deronzier have got you covered with 'Nothing Is Lost (You Give Me Strength)'.
Deronzier packs a lot into four-and-a-half minutes, as a group of mystery Na’vi escape the destruction of their forest home, dive into the ocean, and visit the Tree of Souls. There are no exposition dumps here, just pure choreography and a vivid colour palette.
Combined with The Weeknd's streamlined take on the source material ("My love for you is greater than their powers/And their armies from above"), there's enough to please casual and die-hard 'Avatar' fans alike. For non-converts, "give me strength" is an apt phrase.
Shot in: Krabi, Thailand
Product Category: Promos