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The Weeknd |
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'Creepin' (ft. Metro Boomin, Diddy, 21 Savage)' |
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Surveillance footage forms the heart of this intriguing promo for 'Creepin''. The song features a modern supergroup of hip-hop and pop artists, including producer Metro Boomin, aspiring actor The Weeknd, and Diddy (formerly known as many variations of Puff Daddy), and samples classic Mario Winans track 'I Don’t Wanna Know'. Director Christian Breslauer marries grainy CCTV shots and live action interestingly here, with heat-detecting cameras providing a colourful addition to the sense of being constantly watched. There's a narrative about a woman playing each artist off against each other running underneath the aesthetics, but this is more of a melancholy mood piece than something attempting a concrete story.
Product Category: Promos
Territory: UK
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The Weeknd - 'Creepin' (ft. Metro Boomin, Diddy, 21 Savage)'
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| The Weeknd
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| 'Creepin' (ft. Metro Boomin, Diddy, 21 Savage)' |
| 19 March 2023
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4 mins 20s |
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Surveillance footage forms the heart of this intriguing promo for 'Creepin''. The song features a modern supergroup of hip-hop and pop artists, including producer Metro Boomin, aspiring actor The Weeknd, and Diddy (formerly known as many variations of Puff Daddy), and samples classic Mario Winans track 'I Don’t Wanna Know'. Director Christian Breslauer marries grainy CCTV shots and live action interestingly here, with heat-detecting cameras providing a colourful addition to the sense of being constantly watched. There's a narrative about a woman playing each artist off against each other running underneath the aesthetics, but this is more of a melancholy mood piece than something attempting a concrete story.
Product Category: Promos
Territory: UK
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| The Weeknd
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19 March 2023 |
| 'Creepin' (ft. Metro Boomin, Diddy, 21 Savage)'
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4 mins 20s |
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by Syd Briscoe |
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Surveillance footage forms the heart of this intriguing promo for 'Creepin''. The song features a modern supergroup of hip-hop and pop artists, including producer Metro Boomin, aspiring actor The Weeknd, and Diddy (formerly known as many variations of Puff Daddy), and samples classic Mario Winans track 'I Don’t Wanna Know'. Director Christian Breslauer marries grainy CCTV shots and live action interestingly here, with heat-detecting cameras providing a colourful addition to the sense of being constantly watched. There's a narrative about a woman playing each artist off against each other running underneath the aesthetics, but this is more of a melancholy mood piece than something attempting a concrete story.
Product Category: Promos
Territory: UK
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