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The North Face
'We Always Have Your Back'
23 January 2023 60s
You're not alone.
by Andrew MacGregor

'Free Solo''s Alex Honnold narrates this hardy spot for The North Face, who take us from a balcony on a chilly afternoon to the top of a mountain. As we leave town, buildings give way to trees, trees yield to hills, and hills cede to a real-life colossus.

Along the way, Honnold asks if we've been to the places that need waterproof, coldproof, and "Where the hell am I, and what did I get myself into this time?"-proof gear. These are the places where the brand become a silent support crew.

Even lone wolves like Honnold and Caroline Ciavaldinian, who's busy on the aforementioned mountain’s north face, benefit from decades of clothing and equipment knowledge. "Wherever you go, we go," Honnold says, with the brand's logo conspicuous throughout.

If The North Face deliver fashion and function, then flair comes courtesy of director Anton Tammi. Deft transitions ensure each location is more dramatic than the last, while a punchy zoom effect drags us even further into the great outdoors.

Product Category: Sportswear

Territory: Global



Director: Anton Tammi (Agile Films)
vfx
Rascal
VFX Supervisor: Kalle Lundberg
Voice: Alex Honnold

  The North Face - 'We Always Have Your Back'


The North Face
'We Always Have Your Back'
23 January 2023 60s

You're not alone.

'Free Solo''s Alex Honnold narrates this hardy spot for The North Face, who take us from a balcony on a chilly afternoon to the top of a mountain. As we leave town, buildings give way to trees, trees yield to hills, and hills cede to a real-life colossus.

Along the way, Honnold asks if we've been to the places that need waterproof, coldproof, and "Where the hell am I, and what did I get myself into this time?"-proof gear. These are the places where the brand become a silent support crew.

Even lone wolves like Honnold and Caroline Ciavaldinian, who's busy on the aforementioned mountain’s north face, benefit from decades of clothing and equipment knowledge. "Wherever you go, we go," Honnold says, with the brand's logo conspicuous throughout.

If The North Face deliver fashion and function, then flair comes courtesy of director Anton Tammi. Deft transitions ensure each location is more dramatic than the last, while a punchy zoom effect drags us even further into the great outdoors.

Product Category: Sportswear

Territory: Global



Director: Anton Tammi (Agile Films)
vfx
Rascal
VFX Supervisor: Kalle Lundberg
Voice: Alex Honnold

The North Face 23 January 2023
'We Always Have Your Back' 60s

You're not alone.

by Andrew MacGregor

'Free Solo''s Alex Honnold narrates this hardy spot for The North Face, who take us from a balcony on a chilly afternoon to the top of a mountain. As we leave town, buildings give way to trees, trees yield to hills, and hills cede to a real-life colossus.

Along the way, Honnold asks if we've been to the places that need waterproof, coldproof, and "Where the hell am I, and what did I get myself into this time?"-proof gear. These are the places where the brand become a silent support crew.

Even lone wolves like Honnold and Caroline Ciavaldinian, who's busy on the aforementioned mountain’s north face, benefit from decades of clothing and equipment knowledge. "Wherever you go, we go," Honnold says, with the brand's logo conspicuous throughout.

If The North Face deliver fashion and function, then flair comes courtesy of director Anton Tammi. Deft transitions ensure each location is more dramatic than the last, while a punchy zoom effect drags us even further into the great outdoors.

Product Category: Sportswear

Territory: Global



Director: Anton Tammi (Agile Films)
vfx
Rascal
VFX Supervisor: Kalle Lundberg
Voice: Alex Honnold