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The Happy Reader
'Happy'
30 January 2023 1 min 41s
Words run away with you.
by Jason Stone

What impact does it have on you when you read something utterly delightful in a magazine? According to this wonderfully crazy piece of work for something called The Happy Reader, you can find yourself spiralling out of control. That certainly appears to be the case for the protagonist who indulges in a sequence that's one part free running and one part interpretive dance.

Shot in black and white by writer/director Johan Kramer, it frames expectations of what may be found between the covers of the advertised journal, which describes itself as "a bookish magazine for avid readers", and is a perfect way of arousing the curiosity of the target market... DAVID should know, he's already investigating it, and plans to have a copy on his lap by the time you're reading this.

Product Category: Magazines

Territory: USA


/ Chelsea Pictures
Director: Johan Kramer
Producer: Defne Amit
Producer: Julia Oosterwegel
Producer: Erik Mertens
EP: Frank de Kok
EP: Lisa Mehling
EP: Collin Maas
DOP: Katja van den Broeke
Choreography: Nicola Balhuizen Hepp
Editor: Govert Janse
Writer: Johan Kramer

  The Happy Reader - 'Happy'


The Happy Reader
'Happy'
30 January 2023 1 min 41s

Words run away with you.

What impact does it have on you when you read something utterly delightful in a magazine? According to this wonderfully crazy piece of work for something called The Happy Reader, you can find yourself spiralling out of control. That certainly appears to be the case for the protagonist who indulges in a sequence that's one part free running and one part interpretive dance.

Shot in black and white by writer/director Johan Kramer, it frames expectations of what may be found between the covers of the advertised journal, which describes itself as "a bookish magazine for avid readers", and is a perfect way of arousing the curiosity of the target market... DAVID should know, he's already investigating it, and plans to have a copy on his lap by the time you're reading this.

Product Category: Magazines

Territory: USA


/ Chelsea Pictures
Director: Johan Kramer
Producer: Defne Amit
Producer: Julia Oosterwegel
Producer: Erik Mertens
EP: Frank de Kok
EP: Lisa Mehling
EP: Collin Maas
DOP: Katja van den Broeke
Choreography: Nicola Balhuizen Hepp
Editor: Govert Janse
Writer: Johan Kramer

The Happy Reader 30 January 2023
'Happy' 1 min 41s

Words run away with you.

by Jason Stone

What impact does it have on you when you read something utterly delightful in a magazine? According to this wonderfully crazy piece of work for something called The Happy Reader, you can find yourself spiralling out of control. That certainly appears to be the case for the protagonist who indulges in a sequence that's one part free running and one part interpretive dance.

Shot in black and white by writer/director Johan Kramer, it frames expectations of what may be found between the covers of the advertised journal, which describes itself as "a bookish magazine for avid readers", and is a perfect way of arousing the curiosity of the target market... DAVID should know, he's already investigating it, and plans to have a copy on his lap by the time you're reading this.

Product Category: Magazines

Territory: USA


/ Chelsea Pictures
Director: Johan Kramer
Producer: Defne Amit
Producer: Julia Oosterwegel
Producer: Erik Mertens
EP: Frank de Kok
EP: Lisa Mehling
EP: Collin Maas
DOP: Katja van den Broeke
Choreography: Nicola Balhuizen Hepp
Editor: Govert Janse
Writer: Johan Kramer