Screen Shots

There have been many thousands of think-pieces on technology's impact on families over the past few decades, but none have taken quite the same approach as this funny ad for Telstra. The Aussie effort initially seems to be critical of the modern obsession with tech, as a family are each absorbed in their own screens... meaning one of them is too busy consuming content to remember an important chore.

There's a fun narrative balance here, as commentary from the various TikTok, YouTube, and telly broadcasts sounds over a kid's weary and wet journey back from sports practice. When he enters the home with a justified door slam and wakes his recalcitrant brother into action, it's the foolish forgetter's turn to be soaked for his sins. It's relatable, amusing stuff which lets the underdog win in crowd-pleasing fashion.

Product Category: Mobile Phone Networks

Territory: Australia

Screen Shots

by Syd Briscoe

There have been many thousands of think-pieces on technology's impact on families over the past few decades, but none have taken quite the same approach as this funny ad for Telstra. The Aussie effort initially seems to be critical of the modern obsession with tech, as a family are each absorbed in their own screens... meaning one of them is too busy consuming content to remember an important chore.

There's a fun narrative balance here, as commentary from the various TikTok, YouTube, and telly broadcasts sounds over a kid's weary and wet journey back from sports practice. When he enters the home with a justified door slam and wakes his recalcitrant brother into action, it's the foolish forgetter's turn to be soaked for his sins. It's relatable, amusing stuff which lets the underdog win in crowd-pleasing fashion.

Product Category: Mobile Phone Networks

Territory: Australia