CommercialsPop PromosShort Films    UKInternational
Team Salut
'WOW'
5 December 2023 2 mins 30s

Viewers are taken on a colourful retro journey by this fun promo for Team Salut's 'WOW'. Director Ujin Lin evokes the golden age of MTV with bold graphics and old-school animation, as choreographer Düki Tran leads a mixture of live action and AI-generated dancers in an intense dance-off battle for movement supremacy.

It's an interesting use of AI tech, as real moves translate seamlessly into their animated counterparts. There's still that blurry edge which has become a tell-tale trademark of AI imagery, but it fits in with the rest of the bright graphics and enhances the film's throwback vibe.

Viewers may also recognise the track from a recent ad for Apple's iPhone 15, but it's far more than just a jingle. This wacky promo gives it the full treatment it deserves, and brings its bouncy, vibrant qualities to the fore with dynamic visual verve.

Product Category: Promos

Territory: UK


/ BOLD
Director: Ujin Lin
EP: David Knox
DOP: Jack Hamilton
Choreography: Düki Tran

  Team Salut - 'WOW'


Team Salut
'WOW'
5 December 2023 2 mins 30s

Viewers are taken on a colourful retro journey by this fun promo for Team Salut's 'WOW'. Director Ujin Lin evokes the golden age of MTV with bold graphics and old-school animation, as choreographer Düki Tran leads a mixture of live action and AI-generated dancers in an intense dance-off battle for movement supremacy.

It's an interesting use of AI tech, as real moves translate seamlessly into their animated counterparts. There's still that blurry edge which has become a tell-tale trademark of AI imagery, but it fits in with the rest of the bright graphics and enhances the film's throwback vibe.

Viewers may also recognise the track from a recent ad for Apple's iPhone 15, but it's far more than just a jingle. This wacky promo gives it the full treatment it deserves, and brings its bouncy, vibrant qualities to the fore with dynamic visual verve.

Product Category: Promos

Territory: UK


/ BOLD
Director: Ujin Lin
EP: David Knox
DOP: Jack Hamilton
Choreography: Düki Tran

Team Salut 5 December 2023
'WOW' 2 mins 30s

by Syd Briscoe

Viewers are taken on a colourful retro journey by this fun promo for Team Salut's 'WOW'. Director Ujin Lin evokes the golden age of MTV with bold graphics and old-school animation, as choreographer Düki Tran leads a mixture of live action and AI-generated dancers in an intense dance-off battle for movement supremacy.

It's an interesting use of AI tech, as real moves translate seamlessly into their animated counterparts. There's still that blurry edge which has become a tell-tale trademark of AI imagery, but it fits in with the rest of the bright graphics and enhances the film's throwback vibe.

Viewers may also recognise the track from a recent ad for Apple's iPhone 15, but it's far more than just a jingle. This wacky promo gives it the full treatment it deserves, and brings its bouncy, vibrant qualities to the fore with dynamic visual verve.

Product Category: Promos

Territory: UK


/ BOLD
Director: Ujin Lin
EP: David Knox
DOP: Jack Hamilton
Choreography: Düki Tran