|Hoops spring eternal.|
|by Jason Stone|
There are a two key references which spring to mind when watching this magnificent piece of bombast from director Nick Ball. It's impossible not to be reminded of Ridley Scott's 1984 classic for Apple, but this also has echoes of 'Severance' - the brilliant TV series that debuted on Apple TV last year.
The protagonist is obliged to jump through an endless series of hoops in both his working and personal life. It perfectly captures the drudgery of modern life, an endless stream of obstacles which need to be overcome. Whether it's giving permission to cookies or identifying squares that contain traffic lights, lest we be mistaken for a robot, it can feel as though we have an infinite number of tasks to perform each and every day.
This idea is taken to extremis and as DAVID had no idea - on first viewing - what this advertises, there was a vague fear that it advertise something that lacked the substance for this kind of scale. But, we needn't have feared... a bank is a perfect fit, and it enables this commercial to make a resonant claim on behalf of the advertised brand.
All in all, it's a terrific way to set out Tangerine's stall, and feels like the kind of advertising which will lead to a spike in enquiries.
Product Category: Banks