Media mogul and heiress Paris Hilton teams up with South Korean DJ Steve Aoki for curious new track 'Lighter'. Hilton has demonstrated an admirable level of self-awareness throughout her tenure in the spotlight, and she revels in being the face of the collaboration here - mugging for the camera with verve in a variety of eye-catching costumes.
Directors Maxx & Madison give a nod to classic MTV commercials in the opening shots, positioning Hilton in front of a giant speaker and having her hair blown back by the sound. Aoki has a less glamorous role, tangled up in wires before freeing himself to dance around with some thoroughly destroyed cassette tapes.
The whole thing has a retro vibe - maybe because the last time Paris Hilton was regularly on our screens she was palling around with Nicole Richie and being baffled by menial tasks, or perhaps it's all the wires and tape in the cordless age - which makes it an enjoyable, if odd, watch. We're not sure this musical team-up will be a lasting one, but this club-ready track is a worthy output if Hilton and Aoki turn out to be a one-and-done.
Product Category: Promos