The passage of time takes on a dreamlike quality in this atmospheric promo for '2 Charming'. Caribbean-Canadian rapper Skiifall fuses dancehall beats with a drill sensibility, producing a globalised sound which draws in listeners of all stripes with its murky vibe and late-night atmosphere.

Directing duo Rubberband capture that vibe perfectly in this promo, as it depicts the rapper hanging out in an empty parking lot. He cuts a lonely figure as night turns into day - shadows lengthen and retreat as the sun comes up and goes down again - but there's the hope of romance on the horizon for comfort.

The appearance of a mysterious elephant adds an extra surreal element to proceedings, as the beast looms out of the shadows without explanation. It's a thought provoking piece of work, and one which will encourage brand new viewers to check out the rest of the up and coming artist's musical offer.

Product Category: Promos

Territory: UK

by Syd Briscoe

The passage of time takes on a dreamlike quality in this atmospheric promo for '2 Charming'. Caribbean-Canadian rapper Skiifall fuses dancehall beats with a drill sensibility, producing a globalised sound which draws in listeners of all stripes with its murky vibe and late-night atmosphere.

Directing duo Rubberband capture that vibe perfectly in this promo, as it depicts the rapper hanging out in an empty parking lot. He cuts a lonely figure as night turns into day - shadows lengthen and retreat as the sun comes up and goes down again - but there's the hope of romance on the horizon for comfort.

The appearance of a mysterious elephant adds an extra surreal element to proceedings, as the beast looms out of the shadows without explanation. It's a thought provoking piece of work, and one which will encourage brand new viewers to check out the rest of the up and coming artist's musical offer.

Product Category: Promos

Territory: UK