CommercialsPop PromosShort Films    UKInternational
Sidaction
'Never This Close'
23 March 2023 56s
Just need to get closer.
by Andrew MacGregor

Non-governmental organisation Sidaction insist that we’re closer to a cure for HIV than ever before. Until science crosses the finish line, there will always be anxiety and/or stigma about the disease. It's why the couple in this measured commercial 'orbit' one another, only just able to keep their mutual attraction under control.

The tension is palpable as both actors hold their positions, hands just centimetres away from each other as they 'hug'. When this intimate form of social distancing does come to an end, it represents a world free from concerns about HIV and AIDS. The charity then urge viewers to help close the gap quicker through donations.

Product Category: Charities

Territory: France



production
Hamlet
Director: Ludovic Gontrand
Producer: Clément Martorell
DOP: Antoine Cormier

  Sidaction - 'Never This Close'


Sidaction
'Never This Close'
23 March 2023 56s

Just need to get closer.

Non-governmental organisation Sidaction insist that we’re closer to a cure for HIV than ever before. Until science crosses the finish line, there will always be anxiety and/or stigma about the disease. It's why the couple in this measured commercial 'orbit' one another, only just able to keep their mutual attraction under control.

The tension is palpable as both actors hold their positions, hands just centimetres away from each other as they 'hug'. When this intimate form of social distancing does come to an end, it represents a world free from concerns about HIV and AIDS. The charity then urge viewers to help close the gap quicker through donations.

Product Category: Charities

Territory: France



production
Hamlet
Director: Ludovic Gontrand
Producer: Clément Martorell
DOP: Antoine Cormier

Sidaction 23 March 2023
'Never This Close' 56s

Just need to get closer.

by Andrew MacGregor

Non-governmental organisation Sidaction insist that we’re closer to a cure for HIV than ever before. Until science crosses the finish line, there will always be anxiety and/or stigma about the disease. It's why the couple in this measured commercial 'orbit' one another, only just able to keep their mutual attraction under control.

The tension is palpable as both actors hold their positions, hands just centimetres away from each other as they 'hug'. When this intimate form of social distancing does come to an end, it represents a world free from concerns about HIV and AIDS. The charity then urge viewers to help close the gap quicker through donations.

Product Category: Charities

Territory: France



production
Hamlet
Director: Ludovic Gontrand
Producer: Clément Martorell
DOP: Antoine Cormier