Just need to get closer.

Non-governmental organisation Sidaction insist that we’re closer to a cure for HIV than ever before. Until science crosses the finish line, there will always be anxiety and/or stigma about the disease. It's why the couple in this measured commercial 'orbit' one another, only just able to keep their mutual attraction under control.

The tension is palpable as both actors hold their positions, hands just centimetres away from each other as they 'hug'. When this intimate form of social distancing does come to an end, it represents a world free from concerns about HIV and AIDS. The charity then urge viewers to help close the gap quicker through donations.

Product Category: Charities

Territory: France

Just need to get closer.

by Andrew MacGregor

Non-governmental organisation Sidaction insist that we’re closer to a cure for HIV than ever before. Until science crosses the finish line, there will always be anxiety and/or stigma about the disease. It's why the couple in this measured commercial 'orbit' one another, only just able to keep their mutual attraction under control.

The tension is palpable as both actors hold their positions, hands just centimetres away from each other as they 'hug'. When this intimate form of social distancing does come to an end, it represents a world free from concerns about HIV and AIDS. The charity then urge viewers to help close the gap quicker through donations.

Product Category: Charities

Territory: France