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| Decision time. | |
| by Andrew MacGregor | |
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'Emily in Paris' and product placement get on like a chateau on fire, with constant plugs for brands like McDonald's, McLaren, Dom Pérignon, and Samsung. This commercial for the latter features Samuel Arnold and Bruno Gouery as Julien and Luc, Emily's workmates and proud owners of Galaxy Z Flip5 and Galaxy Z Fold5 smartphones. The viewer's cast as a "new employee" who must learn the ropes from Julien and Luc before they even step foot in Savoir. Their tips are everything we've come to expect from the duo ("There is one thing you never want to be: boring!"), but all they really want to know is what device we prefer: Julien's Z Flip5 or Luc's Z Fold5. Décisions, décisions...
Product Category: Mobile Phones
Territory: UK
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